Tag Archive

LinkedIn Tips to Make Your Searches Soar

Published on November 3, 2014 By Michael Cohn

There are several different effective ways to search for information on LinkedIn. LinkedIn has several intuitive tools that can help you to find what you are looking for quickly and easily. Two such examples are Premium Search and Lead Builder. If you use the search techniques mentioned here, you search capabilities will go through the roof. Continue reading

Google Rank Versus Google Authorship

Published on May 10, 2014 By Michael Cohn

You may or may not understand the difference between Google rank and Google authorship. One thing that is for certain is that they are not the same thing. There are differences and they are worth understanding. Continue reading

Getting More Clients With Google Local

Published on April 12, 2014 By Michael Cohn

Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. Continue reading

Tailoring Your Blogs for Local Searches

Published on February 18, 2014 By Carolyn Cohn

The search engine optimization world is a very competitive one. Small, local businesses often have a difficult time competing with larger, more powerful organizations. Often, those corporations have impressive websites with a large number of links and other effective marketing tools. You must tailor your blog content for local searches. Continue reading

The Importance of Google+ for Marketers

Published on January 4, 2014 By Michael Cohn

To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration. Continue reading

Identifying Popping Keywords for Twitter

Published on December 14, 2013 By Michael Cohn

There are definitely two schools of thought when it comes to the impact the Twitter has on a person’s business success. One thing that is definite is that the effectiveness of the keywords are critical to your success on Twitter, whether you like it or not. Advertising on Twitter is sometimes very effective. Continue reading

Successful SEO for Your Business Using Press Releases

Published on November 26, 2013 By Carolyn Cohn

Search engine optimization (SEO) has been an extremely important part of your social media marketing strategy. That has been the case for a long time and it is still the case. Your business’s rankings on the search engines are critical to your success. Press releases are a great vehicle to make that happen. Continue reading

Why Your Search Traffic Is Diminishing

Published on November 7, 2013 By Michael Cohn

It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse. Continue reading

Pay Per Click (PPC) Terms for Small Business

Published on September 14, 2013 By Mike LaLonde

Pay Per Click (PPC) marketing is a paid form of search engine marketing. PPC specifically refers to a model where you only pay based on actual clicks on your advertisement, directing the potential customer to your website. Continue reading

Understanding SEO Terms for Small Business

Published on September 5, 2013 By Mike LaLonde

Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t ranking well organically, you are missing out on a lot of potential traffic. Continue reading

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