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The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today.

Earning Valuable Attention for Your Business

Published on December 8, 2011 By Carolyn Cohn

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

How to Position Yourself as a Subject Matter Expert

Published on October 27, 2011 By Michael Cohn

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.

Making Valuable Networking Connections

Published on October 20, 2011 By Allan Berger

Plan to include more time to network with fellow professionals and potential clients this year. The more you network, the more connections you will have and the stronger those connections will be for your business.

Your Online Reputation – You Should Be Proud of it

Published on September 15, 2011 By Michael Cohn

If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.

How to Play Nice Online

Published on September 1, 2011 By Michael Cohn

In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.

Managing Your Online Reputation Effectively

Published on August 25, 2011 By Michael Cohn

Your business is a tremendous source of pride for you. You have products and/or services that are valuable.You are making an extremely valuable contribution to the marketplace. Something happens. How do you make sure that your good name isn’t ruined?

Using Transparency to Increase Business

Published on August 20, 2011 By Carolyn Cohn

Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.