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Converting Your Clients and Followers to Evangelists

Published on March 30, 2013 By Michael Cohn

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading →

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading →

Responding Constructively to Readers’ Reviews

Published on January 26, 2013 By Carolyn Cohn

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading →

Boost Your Reputation Like a Social Media Expert

Published on January 22, 2013 By Michael Cohn

Your online reputation means everything in this day and age of high technology and virtual businesses. You need to constantly work on increasing your exposure and getting people to think of you and your business when they need your offerings. Continue reading →

Enhancing Your Relationships With Clients

Published on December 8, 2012 By Michael Cohn

You have strong relationships with your clients. However, you could still stand to enhance those relationships and build new ones with people with whom you are just starting to connect. It is a great way to grow your business. Continue reading →

Making the Most Out of a Social Media Crisis

Published on December 6, 2012 By Michael Cohn

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. Continue reading →

Relationship Building Through Social Media

Published on November 2, 2012 By Michael Cohn

Relationships are at the heart of social media success for your business. You online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business. Continue reading →

Tweaks to Make to Your LinkedIn Profile

Published on October 25, 2012 By Michael Cohn

If you put a lot into LinkedIn, you get a lot out of it too. If you set up your profile with scant information, you are not allowing others to know anything about you. It is important to share information. Continue reading →

Protecting Your Corporate Reputation in the Cyber Age

Published on August 25, 2012 By Michael Cohn

In business, it often takes a lot of time and effort to build a rock-solid reputation. In this age of advanced technology, it is even more critical to preserve your corporate reputation and make sure that nothing touches it. Continue reading →

Building Trust for Success

Published on August 21, 2012 By Marco Giunta

When it comes to business success, having a spotless, rock-solid reputation is critical to your business. A solid reputation is based on trust, credibility and subject matter expertise. You need to make sure to achieve those qualities quickly. Continue reading →