Tag Archive

Why You Should Brand Yourself

Published on July 3, 2014 By Michael Cohn

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

Why Building Trust is a Must for Your Online Business

Published on June 28, 2014 By Michael Cohn

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Your Structure of Influence Through Social Media

Published on June 17, 2014 By Michael Cohn

Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Continue reading

How Important is Trust in Your Business?

Published on June 5, 2014 By Deborah Anderson

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

Is Bad Customer Service Killing Your Business?

Published on May 29, 2014 By Richard Larson

Have you done an online search for your business lately? If you do not regularly monitor the results and maintain a culture of excellent customer service, you will probably not be happy with the results. Whether your business is online, brick and mortar, or a combination of both, your customers will be searching for you online. The search results they see will impact whether or not they decide to buy from you, hire your services, or visit your location. Continue reading

Learning to Like Criticism

Published on January 7, 2014 By Dr. Brian Monger

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Using LinkedIn to Give You Expert Status

Published on November 14, 2013 By Michael Cohn

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Published on November 9, 2013 By Michael Cohn

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

How Effective Are Online Customer Reviews?

Published on October 15, 2013 By Richard Larson

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

Purifying Your Online Reputation

Published on September 17, 2013 By Michael Cohn

In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability. Continue reading

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