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Planning Your Online Activities for the Future

Published on May 7, 2013 By Michael Cohn

Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward. Continue reading →

Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading →

Public Relations Expanded: Eight Social Roles Assigned

Published on April 25, 2013 By Deirdre Breakenridge

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. Continue reading →

Converting Your Clients and Followers to Evangelists

Published on March 30, 2013 By Michael Cohn

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading →

Using LinkedIn for 30 Minutes a Day

Published on March 21, 2013 By Michael Cohn

An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business. Continue reading →

Acquiring a Deep Understanding of Your Clients

Published on March 19, 2013 By Michael Cohn

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. Continue reading →

Effectively Building Your Fan Base

Published on February 5, 2013 By Michael Cohn

You can’t build your brand without having a fan base. You need to get people to connect with you and become loyal to your brand and your products and/or services. If you have integrity, honesty and credibility, you’ll have fans. Continue reading →

The Differences Between Bloggers and Journalists

Published on December 27, 2012 By Carolyn Cohn

Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical. Continue reading →

Cultural Intelligence In Customer Satisfaction

Published on November 6, 2012 By Anne Egros

It seems obvious that in today’s global economy, large and small businesses should train their employees to deal with people from different cultures, both inside and outside of their countries. I don’t speak only about languages but I am also interested in social interactions between front-line employees and their clients who are from various cultures. Continue reading →

Why You Should Care About Emotional Intelligence

Published on October 30, 2012 By Anne Egros

In order to run a business in the service industry, you’ll need a wide skill set to attract and satisfy customers. Courage, determination, persistence, strategic thinking – there are many characteristics that determine the success of leaders and entrepreneurs. However, one quality stands out among others; a quality that is common among most successful business leaders: Emotional Intelligence. Continue reading →