Tag Archive

Why Marketers Should Concentrate on Brand Advocates

Published on March 27, 2014 By Michael Cohn

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

Busting Email Marketing Myths

Published on March 20, 2014 By Michael Cohn

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Who Should I Follow on Twitter?

Published on January 14, 2014 By LisaMarie Dias

When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to your professional success and making the determination will bring you success. Continue reading

Keeping Client Relationships on Top

Published on January 9, 2014 By Michael Cohn

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

Learning to Like Criticism

Published on January 7, 2014 By Dr. Brian Monger

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Making Valuable LinkedIn Connections

Published on January 2, 2014 By Michael Cohn

It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you. Continue reading

Who You Know is More Critical Than What You Have

Published on October 17, 2013 By Phil Turner

We all need money to buy bread, to pay the mortgage and to pay our taxes. Money is definitely important. However focusing on making money can often be counter-productive; it is better to focus on the conditions needed to make money than the money itself. Continue reading

Creating Loyal Brand Fans

Published on October 5, 2013 By Michael Cohn

Having loyal brand fans is sort of like your being Mick Jagger and being followed around by groupies. Anytime a star exists, that person will be accompanied by fans. In fact, without the fans, the star will not be in the coveted position that he or she is in. Continue reading

Binding Your Social Media Marketing With Social Proof

Published on September 19, 2013 By Carolyn Cohn

Whether you know it or not, social proof is an extraordinarily important part of your business’s success. It is what cements your business with your clients and prospective clients. It is what affirms that you are who you say you are professionally and that you are capable of doing what you say you can do. Continue reading

Purifying Your Online Reputation

Published on September 17, 2013 By Michael Cohn

In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability. Continue reading

We’re excited about our LinkedIn Company Page! Would you be so kind as to follow us? It only take few seconds.Follow Us