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Turning Your Online Clients Into Loyal Advocates

Published on May 15, 2012 By Michael Cohn

The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.

Social Media is Not a Deserted Island

Published on April 10, 2012 By Michael Cohn

When you first establish your web presence for your business, it may seem like you are totally alone. Until you start interacting with other people, you may feel isolated. Your social media activities don’t only involve you.

Credibility and Trustworthiness of Your Business Online

Published on March 17, 2012 By Michael Cohn

Trust and credibility are two of the most critical elements when it comes to the success of your business. It can be challenging to bring home that trust and credibility for your business through your online interactions with business associates.

Accepting the Right LinkedIn Connections

Published on March 3, 2012 By Michael Cohn

When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach.

Demonstrating Business Trust and Credibility Online

Published on March 1, 2012 By Michael Cohn

As you are building your business, trust and credibility are two of the most important building blocks when it comes to the eventual success of your business. Of course, they are not instant. You need to build them.

Apologizing Effectively Online

Published on February 28, 2012 By Carolyn Cohn

As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.

The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

How to Position Yourself as a Subject Matter Expert

Published on October 27, 2011 By Michael Cohn

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.

Making Yourself Visible Online

Published on October 18, 2011 By Michael Cohn

If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).