Tag Archive

Avoiding LinkedIn Certain “No Nos”

Published on November 24, 2014 By Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

Understanding the Life Cycle of Social Media

Published on September 22, 2014 By Michael Cohn

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. Continue reading

Why Building Trust is a Must for Your Online Business

Published on June 28, 2014 By Michael Cohn

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Your Structure of Influence Through Social Media

Published on June 17, 2014 By Michael Cohn

Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Continue reading

How Important is Trust in Your Business?

Published on June 5, 2014 By Deborah Anderson

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

Google Rank Versus Google Authorship

Published on May 10, 2014 By Michael Cohn

You may or may not understand the difference between Google rank and Google authorship. One thing that is for certain is that they are not the same thing. There are differences and they are worth understanding. Continue reading

The Importance of Your Twitter Profile Photo

Published on February 11, 2014 By Michael Cohn

Twitter can be an extremely lucrative and effective social media tool for your business, if you leverage it correctly. It goes without saying that your profile details, including your photo, are critical to your interactions online. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Using LinkedIn to Give You Expert Status

Published on November 14, 2013 By Michael Cohn

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

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