Tag Archive

Presenting a Compelling Business Story

Published on March 28, 2013 By Michael Cohn

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Responding Constructively to Readers’ Reviews

Published on January 26, 2013 By Carolyn Cohn

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading

Boost Your Reputation Like a Social Media Expert

Published on January 22, 2013 By Michael Cohn

Your online reputation means everything in this day and age of high technology and virtual businesses. You need to constantly work on increasing your exposure and getting people to think of you and your business when they need your offerings. Continue reading

Enhancing Your Relationships With Clients

Published on December 8, 2012 By Michael Cohn

You have strong relationships with your clients. However, you could still stand to enhance those relationships and build new ones with people with whom you are just starting to connect. It is a great way to grow your business. Continue reading

Making the Most Out of a Social Media Crisis

Published on December 6, 2012 By Michael Cohn

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. Continue reading

Relationship Building Through Social Media

Published on November 2, 2012 By Michael Cohn

Relationships are at the heart of social media success for your business. You online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business. Continue reading

Protecting Your Corporate Reputation in the Cyber Age

Published on August 25, 2012 By Michael Cohn

In business, it often takes a lot of time and effort to build a rock-solid reputation. In this age of advanced technology, it is even more critical to preserve your corporate reputation and make sure that nothing touches it. Continue reading

Building Trust for Success

Published on August 21, 2012 By Marco Giunta

When it comes to business success, having a spotless, rock-solid reputation is critical to your business. A solid reputation is based on trust, credibility and subject matter expertise. You need to make sure to achieve those qualities quickly. Continue reading

Influencer Marketing – How to Harness It for Your Business

Published on August 14, 2012 By Matt Southern

Cutting through the noise and getting noticed in today’s marketplace is getting increasingly difficult. People aren’t trusting corporate advertising as much as they used to. They’re relying on word-of-mouth more than ever to make buying decisions. A new marketing phenomenon has emerged as a result of this change. Continue reading