Tag Archive

Why Building Trust is a Must for Your Online Business

Published on June 28, 2014 By Michael Cohn

With the Internet being what it is today and your ability to get your hands on absolutely anything and everything online nowadays, more and more products and services are being made available to you and convenience is a key factor … Continue reading

Your Structure of Influence Through Social Media

Published on June 17, 2014 By Michael Cohn

Social media has been around for a while now and you are working it effectively for your business. You may be tweaking and adjusting as you go but your basic structure and your basic approach to social media is solid and unaffected. Continue reading

How Important is Trust in Your Business?

Published on June 5, 2014 By Deborah Anderson

Building trust among your professional connections is absolutely critical to your success. It may take a long time to earn the trust of the other person in many cases; however, it will be well worth it in the long run because your business will flourish because of it. Continue reading

Google Rank Versus Google Authorship

Published on May 10, 2014 By Michael Cohn

You may or may not understand the difference between Google rank and Google authorship. One thing that is for certain is that they are not the same thing. There are differences and they are worth understanding. Continue reading

The Importance of Your Twitter Profile Photo

Published on February 11, 2014 By Michael Cohn

Twitter can be an extremely lucrative and effective social media tool for your business, if you leverage it correctly. It goes without saying that your profile details, including your photo, are critical to your interactions online. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Using LinkedIn to Give You Expert Status

Published on November 14, 2013 By Michael Cohn

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Published on November 9, 2013 By Michael Cohn

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

How Effective Are Online Customer Reviews?

Published on October 15, 2013 By Richard Larson

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

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