Tag Archive

The Importance of Your Twitter Profile Photo

Published on February 11, 2014 By Michael Cohn

Twitter can be an extremely lucrative and effective social media tool for your business, if you leverage it correctly. It goes without saying that your profile details, including your photo, are critical to your interactions online. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Using LinkedIn to Give You Expert Status

Published on November 14, 2013 By Michael Cohn

Your niche or industry is extremely competitive and you must do everything possible to make sure that you have an edge over your competitors. In fact, not only is there tremendous competition but the competition is getting worse day after day. Continue reading

Incorporating Reviews Into Your Social Media Strategy

Published on November 9, 2013 By Michael Cohn

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind. Continue reading

How Effective Are Online Customer Reviews?

Published on October 15, 2013 By Richard Larson

In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees they are speaking to. Digital customer service has many challenges too because the tone is sometimes not conveyed through computers, emails, and faxes. Continue reading

Purifying Your Online Reputation

Published on September 17, 2013 By Michael Cohn

In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability. Continue reading

Managing Your Online Reputation

Published on August 3, 2013 By Michael Cohn

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Building Credibility as an Expert

Published on June 18, 2013 By Michael Cohn

As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that. Continue reading

Reputation Management – Foresight is the Best Medicine

Published on June 4, 2013 By Brian Lakeman

Reputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates. Continue reading

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