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Follow topic: online presence

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The Importance of Overhauling Your Website

Published on June 1, 2015 By Michael Cohn

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

Who Is Your Audience?

Published on August 11, 2014 By Michael Cohn
This entry is part 6 of 6 in the series Marketing Your Business Online

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Can Your Business Survive Without a Web Presence?

Published on May 22, 2014 By Owen Andrew

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Keeping Your Online Audience Interested

Published on November 21, 2013 By Michael Cohn

It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay. Continue reading

Planning Your Online Activities for the Future

Published on May 7, 2013 By Michael Cohn

Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Responding Constructively to Readers’ Reviews

Published on January 26, 2013 By Carolyn Cohn

If you have a web presence for business, everyone has access to your presence and people love to make themselves heard. Some of the reviews online will be positive and many will be negative. Responding effectively is critical to you. Continue reading

Simple Tasks to Optimize and Maintain Your Online Presence

Published on November 13, 2012 By LisaMarie Dias

Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized. Continue reading

Why Businesses Need an Online Presence

Published on August 18, 2012 By Michael Cohn

As a business owner, you can’t really get away with not having an online presence. If you want your business to succeed, you have no choice. Since others are marketing for business online, you need to market with them. Continue reading

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