Tag Archive

Social Marketing for Your Business

Published on March 13, 2014 By Michael Cohn

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Published on November 19, 2013 By LisaMarie Dias

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Are You Spending Your Marketing Dollars in the Right Places?

Published on November 12, 2013 By Allan Berger

There are so many different ways to market your business. The challenge is deciding which are best suited for your enterprise and where to invest your marketing funds and time. Continue reading

The Faces of Social Media

Published on October 8, 2013 By Michael Cohn

The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it is an advertising tool and sometimes it seems as though it is a marketing tool. Continue reading

Getting the Most Out of Content Marketing

Published on August 17, 2013 By Carolyn Cohn

You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content marketing pretty much remains as it always was. Continue reading

Social Media Marketing Across the Globe

Published on July 27, 2013 By Michael Cohn

With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit. Continue reading

Creating Buzzworthy Mobile Content

Published on July 16, 2013 By Michael Cohn

When it comes to writing mobile content that really buzzes and has an impact on your readers, you need to have a strategy in place and you need to execute that strategy so that your content works effectively. Continue reading

Using Pinterest in Your Marketing Strategy

Published on July 11, 2013 By Carolyn Cohn

You have heard enough about Pinterest to understand that it is a powerful marketing tool that will help you to bring your business to the next level. Pinterest attracts more traffic to your website and gets you noticed. Continue reading

Getting Your Video Viewers to Act

Published on June 22, 2013 By Michael Cohn

Now that you have been in business for a while and everything is going well, it is time to go to the next phase. It is time to step us the technology and create and post videos for your business. Continue reading

Creating Great Personas for Fantastic Content

Published on May 4, 2013 By Carolyn Cohn

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading

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