Tag Archive

How to Start Marketing Your Business Online

Published on July 28, 2014 By Michael Cohn
This entry is part 3 of 3 in the series Marketing Your Business Online

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

Will Online Marketing Work for Your Business?

Published on July 17, 2014 By Michael Cohn
This entry is part 2 of 3 in the series Marketing Your Business Online

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Published on July 14, 2014 By Michael Cohn
This entry is part 1 of 3 in the series Marketing Your Business Online

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Creating an Amazing Brand on a Budget

Published on May 6, 2014 By Michael Cohn

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Social Marketing for Your Business

Published on March 13, 2014 By Michael Cohn

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Published on November 19, 2013 By LisaMarie Dias

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Are You Spending Your Marketing Dollars in the Right Places?

Published on November 12, 2013 By Allan Berger

There are so many different ways to market your business. The challenge is deciding which are best suited for your enterprise and where to invest your marketing funds and time. Continue reading

The Faces of Social Media

Published on October 8, 2013 By Michael Cohn

The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it is an advertising tool and sometimes it seems as though it is a marketing tool. Continue reading

Getting the Most Out of Content Marketing

Published on August 17, 2013 By Carolyn Cohn

You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content marketing pretty much remains as it always was. Continue reading

Social Media Marketing Across the Globe

Published on July 27, 2013 By Michael Cohn

With technology being as advanced as it is nowadays, it is very easy to reach your target audience members, no matter where they are. You most likely find it very easy to reach anyone you wish to reach no matter which country they inhabit. Continue reading

We’re excited about our LinkedIn Company Page! Would you be so kind as to follow us? It only take few seconds.Follow Us