Tag Archive

Maintaining Brand Image Consistency Across Social Media Channels

Published on November 13, 2014 By Owen Andrew
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

How Do You Know if You Are Sharing the Right Message?

Published on September 25, 2014 By Carolyn Cohn

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Who Is Your Audience?

Published on August 11, 2014 By Michael Cohn
This entry is part 6 of 6 in the series Marketing Your Business Online
 

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more. Continue reading

Boosting Your Online Word-of-Mouth Marketing

Published on August 4, 2014 By Michael Cohn
This entry is part 5 of 6 in the series Marketing Your Business Online
 

Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Continue reading

Gauging Results of Your Online Marketing Efforts

Published on July 31, 2014 By Michael Cohn
This entry is part 3 of 6 in the series Marketing Your Business Online
 

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it generated a greater profit for your business. It is critical because it can help you determine what is working and what is not. Continue reading

How to Start Marketing Your Business Online

Published on July 28, 2014 By Michael Cohn
This entry is part 3 of 6 in the series Marketing Your Business Online
 

While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines. Continue reading

Will Online Marketing Work for Your Business?

Published on July 17, 2014 By Michael Cohn
This entry is part 2 of 6 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Published on July 14, 2014 By Michael Cohn
This entry is part 1 of 6 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Creating an Amazing Brand on a Budget

Published on May 6, 2014 By Michael Cohn

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Social Marketing for Your Business

Published on March 13, 2014 By Michael Cohn

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

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