Tag Archive

Public Relations Expanded: Eight Social Roles Assigned

Published on April 25, 2013 By Deirdre Breakenridge

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. Continue reading

Building a Buzzing Online Community

Published on April 4, 2013 By Michael Cohn

When it comes to your business being successful online, you need your online communities to help you make it happen. There are many different ways to successfully build your online communities effectively and it is critical to choose wisely. Continue reading

Google Hangouts: Perspectives on Presentation

Published on April 2, 2013 By Deborah Anderson

When participating in Google+ Hangouts On Air, there is inevitably a part of you that shines through and is revealed to the world. The good news is that you are in control of the part of you that is presented. Continue reading

Presenting a Compelling Business Story

Published on March 28, 2013 By Michael Cohn

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading

The Difference Between Webinars, Web Conferences and Webcasts

Published on March 7, 2013 By Brian Lakeman

If you are wondering what the difference is between webinars, web conferences, and webcasts, don’t worry because you are not alone. The different types of online informational sessions that there are out there will be explained. Continue reading

The Necessity of a Welcome Email

Published on March 2, 2013 By Carolyn Cohn

You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success. Continue reading

The Misleading Perception of Social Media Marketing

Published on January 31, 2013 By Michael Cohn

As everyone understands, there really is no such thing as free. No matter what you do, you will always end up paying in one way or another. When it comes to social media’s importance, it must be regarded seriously. Continue reading

Engaging Brands With Facebook Message

Published on January 29, 2013 By Carolyn Cohn

Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one. Continue reading

Making the Most out of Your Opt-in Process

Published on December 11, 2012 By Michael Cohn

When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you. Continue reading

Making the Most Out of a Social Media Crisis

Published on December 6, 2012 By Michael Cohn

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. Continue reading