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The Anatomy of a Successful Call-to-Action

Published on June 29, 2015 By Michael Cohn

You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Continue reading

The Importance of Overhauling Your Website

Published on June 1, 2015 By Michael Cohn

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

Making a Significant Contribution in Your LinkedIn Groups

Published on February 16, 2015 By Michael Cohn

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. Continue reading

How Do You Know if You Are Sharing the Right Message?

Published on September 25, 2014 By Carolyn Cohn

You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. Continue reading

Using Google+ Hangouts on Air Effectively

Published on April 26, 2014 By Michael Cohn

You may feel that your marketing and branding efforts for your business have been fruitful and productive so far. You may even feel that that is enough for your business and you don’t have a real need to bring your business to the next level. If that is so, you are fine. However, if you want more, read on. Continue reading

Using Infographics to Deliver Your Message

Published on April 15, 2014 By Richard Larson

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. Continue reading

Twitter Etiquette: Retaining Followers

Published on April 10, 2014 By Michael Cohn

There are certain rules that must be followed in life and there are certain rules that must be followed in business. There are also certain rules that need to be followed when it comes to social media channels, including Twitter, Facebook, and LinkedIn, among others. Continue reading

Are Press Releases Valuable?

Published on April 5, 2014 By Carolyn Cohn

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

Email Marketing – Permission and Forgiveness

Published on February 6, 2014 By Michael Cohn

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Learning to Like Criticism

Published on January 7, 2014 By Dr. Brian Monger

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

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