Tag Archive

Using Google+ Hangouts on Air Effectively

Published on April 26, 2014 By Michael Cohn

You may feel that your marketing and branding efforts for your business have been fruitful and productive so far. You may even feel that that is enough for your business and you don’t have a real need to bring your business to the next level. If that is so, you are fine. However, if you want more, read on. Continue reading

Using Infographics to Deliver Your Message

Published on April 15, 2014 By Richard Larson

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. Continue reading

Twitter Etiquette: Retaining Followers

Published on April 10, 2014 By Michael Cohn

There are certain rules that must be followed in life and there are certain rules that must be followed in business. There are also certain rules that need to be followed when it comes to social media channels, including Twitter, Facebook, and LinkedIn, among others. Continue reading

Are Press Releases Valuable?

Published on April 5, 2014 By Carolyn Cohn

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

Email Marketing – Permission and Forgiveness

Published on February 6, 2014 By Michael Cohn

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Learning to Like Criticism

Published on January 7, 2014 By Dr. Brian Monger

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

A Pinterest Guide for Your Business

Published on December 17, 2013 By Richard Larson
This entry is part 2 of 5 in the series Pinterest Marketing for Business
 

Pinterest is an excellent social media outlet for businesses to showcase their products and services, but more importantly, businesses can give their customers content and visual ideas of how to use their products and services. Those customers, in turn, can share the content on their own social channels, which will help increase your company’s social exposure. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Is Your Email Subject Line Honest?

Published on September 3, 2013 By Michael Cohn

Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be misleading or deceptive. Continue reading

The Social Media Panopticon

Published on August 13, 2013 By Ric Dragon

In the late 18th century, one of the great English eccentrics, philosophers, and social theorists Jeremy Bentham described his concept for a prison, which he called the Panopticon. The design of the prison consisted of a circular structure with an inner circular hub in which the prison wardens could always keep an eye on the prisoners. The main thrust of the idea was that fewer guards would be required as prisoners could never escape the watchful eyes of their jailers. The same can be said of interacting through social media. Continue reading

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