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Why eNewsletters Are Important for Your Business

Published on November 3, 2011 By Michael Cohn

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.

SPAM: What it Is and How to Deal With It

Published on September 25, 2010 By Carolyn Cohn

We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?

The Value of Email Newsletters

Published on December 9, 2009 By Michael Cohn

Email newsletters with the customer in mind provide valuable, informative and helpful information. A newsletter is a very effective marketing tool. It assists customers in meeting their objectives and it increases the profitability of your business.