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Making Your Brand a Raging Success

Published on April 23, 2013 By Michael Cohn

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading →

Efficient Use of Links in Emails

Published on January 15, 2013 By Carolyn Cohn

There is a great likelihood that you have links in the Emails that you send to your professional connections. It isn’t enough just to use links. You need to make sure that people click on those links and traffic increases. Continue reading →

Influencer Marketing – How to Harness It for Your Business

Published on August 14, 2012 By Matt Southern

Cutting through the noise and getting noticed in today’s marketplace is getting increasingly difficult. People aren’t trusting corporate advertising as much as they used to. They’re relying on word-of-mouth more than ever to make buying decisions. A new marketing phenomenon has emerged as a result of this change. Continue reading →

Building Meaningful Relationships With Influencers

Published on July 5, 2012 By Michael Cohn

Marketing to influencers is an important part of your business’s success. Strong relationships are at the heart of your professional success. Take it one step further and cultivate and maintain relationships with people who are influential in your Industry. Continue reading →

Truly Managing Your Social Media

Published on April 3, 2012 By Michael Cohn

Contrary to what you might think, it is not difficult to manage social media for business effectively. If you can commit to 20 to 30 minutes a day, you will be golden. It doesn’t take more than that for success. Continue reading →

Your Evolving Online Business and What Is Expected

Published on March 24, 2012 By Michael Cohn

You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more. Continue reading →

The Success of Social Commerce

Published on February 11, 2012 By Michael Cohn

Social commerce is using social media to conduct online business. Just as all things that surround social media have taken off in a giant way, so has social commerce. It’s just as easy to conduct business online as in person. Continue reading →

Recognizing Affiliate Marketing Scams

Published on December 22, 2011 By Carolyn Cohn

Many people don’t truly understand affiliate marketing although they are familiar with the term. Affiliate marketing is marketing that rewards affiliates of a particular business as a result of that business’s marketing efforts. Some are legitimate and some are not. Continue reading →

Creating Sticky Branding for Your Business

Published on August 9, 2011 By Michael Cohn

In this world of quick messages and short, satisfying spurts of content, the immediate impression is the often the one that endures. If your branding is memorable, people will remember it forever. That is what sticky branding is. Branding that endures. Continue reading →

What You Should Know About QR Codes

Published on June 21, 2011 By Michael Cohn

There are many different ways that you can approach QR codes for your marketing strategy. Sometimes, it is hard to decipher which tactics, tools and practices work most effectively. With some education and experimentation, you will find what’s best. Continue reading →