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Creating Great Personas for Fantastic Content

Published on May 4, 2013 By Carolyn Cohn

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading →

Transferring Your Email Writing Skills to Effective Marketing Content

Published on May 10, 2012 By Carolyn Cohn

Your written communications skills are critical to the success of your business. An important medium in which to develop them is your Emails. You can then take those writing skills and apply them to your marketing materials effectively. Continue reading →

Grabbing Your Readers Through Incredible Storytelling

Published on May 5, 2012 By Carolyn Cohn

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue. Continue reading →

Content Creation Is so Much More Than Blogging

Published on March 27, 2012 By Carolyn Cohn

Many people are confused about the notion of what it means to blog versus what it means to create content. Think about the two as different sizes of plastic containers. Blogging fits neatly in the smaller container. Continue reading →

Honing Your Writing Skills Through Social Media

Published on January 17, 2012 By Carolyn Cohn

Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better. Continue reading →

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you. Continue reading →

How to Avoid the Hard Sell in Your Content

Published on July 23, 2011 By Michael Cohn

You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them. Continue reading →

Optimizing Your Content for Your Target Audience

Published on April 21, 2011 By Carolyn Cohn

As you get more and more immersed in writing and publishing content for business, you need to take your target audience into consideration is a big way. It isn’t enough to just write. You need to target your audience. Continue reading →

Content That Tells a Story

Published on March 10, 2011 By Carolyn Cohn

The content that you write and share with others is critical to the success of your business. Does your content truly tell a story and is it persuasive? If done effectively, it will go a very long way. Continue reading →

How Important is the “About Us” Page for Your Business?

Published on September 11, 2010 By Michael Cohn

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more. Continue reading →