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Honing Your Writing Skills Through Social Media

Published on January 17, 2012 By Carolyn Cohn

Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better.

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.

How to Avoid the Hard Sell in Your Content

Published on July 23, 2011 By Michael Cohn

You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them.

Optimizing Your Content for Your Target Audience

Published on April 21, 2011 By Carolyn Cohn

As you get more and more immersed in writing and publishing content for business, you need to take your target audience into consideration is a big way. It isn’t enough to just write. You need to target your audience.

Content That Tells a Story

Published on March 10, 2011 By Carolyn Cohn

The content that you write and share with others is critical to the success of your business. Does your content truly tell a story and is it persuasive? If done effectively, it will go a very long way.

How Important is the “About Us” Page for Your Business?

Published on September 11, 2010 By Michael Cohn

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more.

Who Determines the Gold Standard of Web Writing?

Published on July 22, 2010 By Carolyn Cohn

“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them into the right sentences.” Somerset Maugham. As a business person with an online presence, you write for the Web.

Effective Content Marketing

Published on June 3, 2010 By Michael Cohn

At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions.

Successful Marketing Messages for Your Business

Published on March 27, 2010 By Carolyn Cohn

Having powerful and successful marketing messages for your business is essential for success. Your core marketing messages need to make your potential clients understand that you can solve their problems. This will make them decide to hire you.

Branding Your Website Thank You Page

Published on March 2, 2010 By Michael Cohn

Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.