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The Value of Connecting LinkedIn With Outlook

Published on July 15, 2010 By Michael Cohn

Since November of 2009, LinkedIn has been integrated with Microsoft Outlook, which allows you to keep a careful watch on your LinkedIn contacts, including the last time that you sent them Email, scheduled a meeting and all other activities.

How Often Should You Update Your Social Media Status?

Published on June 8, 2010 By Carolyn Cohn

All of your social media sites work a little differently. You may wonder how often you should update your status on the various social media channels of which you are a part.

The Importance of Having a Face on the Internet

Published on June 5, 2010 By Michael Cohn

You are connected with a large number of people online. Of that large number, there are several whom you have never met face to face. Is that enough for you and for them?

Social Networking Connections – to Accept or Not, That Is the Question

Published on May 8, 2010 By Michael Cohn

“Blessed is the influence of one true, loving soul over another.”—George Eliot. When it comes to accepting friends and connections for your business through social media, discrimination is critical.

Improving Your Search Engine Rank Using LinkedIn

Published on April 24, 2010 By Michael Cohn

There are several ways to improve your search engine ranking using LinkedIn. The first thing that you should do to improve your search engine ranking is to complete your profile on LinkedIn.

Unlocking the Potential of LinkedIn

Published on April 3, 2010 By Michael Cohn

LinkedIn is much more than a list of names and contact information of your business associates. The potential of LinkedIn and how it can benefit your business is astronomical.

Link Building as an Online Marketing Strategy

Published on February 6, 2010 By Michael Cohn

The basic idea behind link building is that it is necessary in order to establish credibility. Without credibility, your website won’t move up in the search engine rankings.

Using Social Media to Connect With Other Entrepreneurs

Published on February 2, 2010 By Michael Cohn

When you first start your business, it can be stressful and lonely. You have taken a huge risk, have given up a steady income and benefits, and are now all by yourself.When you first start your business, it can be stressful and lonely.

How to Be More Productive With Social Media

Published on January 27, 2010 By Michael Cohn

There are many people who engage in social media without actually achieving anything. If used frivolously, social media can waste time. However, if used strategically, it can increase your business tremendously.

LinkedIn Mistakes to Avoid

Published on January 13, 2010 By Michael Cohn

Using LinkedIn appropriately will lead to greater success for you as a business owner. However, it is important to understand which practices to avoid in LinkedIn also.