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Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today.

LinkedIn Connections – Quality vs Quantity

Published on November 10, 2011 By Michael Cohn

At this point in the social media world, it is clear that LinkedIn is a heavy hitter when it comes to effective communications. People feel that LinkedIn is a very powerful channel for business; however, not everyone uses it effectively.

Making Valuable Networking Connections

Published on October 20, 2011 By Allan Berger

Plan to include more time to network with fellow professionals and potential clients this year. The more you network, the more connections you will have and the stronger those connections will be for your business.

Building Solid Business Relationships Using LinkedIn

Published on May 5, 2011 By Michael Cohn

There is a good chance that you have a LinkedIn account. You may have had it for a long time. As you know, having a complete profile is critical to using it successfully. Now, you need to leverage your connections.

Cultivating Meaningful LinkedIn Connections

Published on April 16, 2011 By Michael Cohn

Anybody who has any professional life at all (or even those who don’t) should have a profile on LinkedIn. It isn’t enough to have a profile. The profile must be complete and it must be working for you effectively.

Getting the Most out of Your LinkedIn Profile

Published on February 26, 2011 By Michael Cohn

LinkedIn is one of the best-quality and most effective professional social media networks. It is well worth using, knowing well, and optimizing. Once you have set up your profile with basic (and complete) information, you should explore its other features.

How to Generate Revenue With Social Media

Published on January 18, 2011 By Allan Berger

You’ve built your fan base on Facebook and recruited followers on Twitter. Can you generate revenue for your company from those—or other social media—channels? Here are five suggestions for using social media as a sales tool.

Why You Should Use LinkedIn Questions and Answers

Published on December 21, 2010 By Michael Cohn

LinkedIn has tremendous capacity to help your business in so many ways. First of all, are you aware of all of the potential that it has? Second of all, are you using it to its full potential?

Your LinkedIn Summary: Is it a Grabber?

Published on August 7, 2010 By Carolyn Cohn

In our world of social media, LinkedIn is an incredible social media channel for business. Your LinkedIn summary is one of the most critical elements of your LinkedIn profile. Your summary will go a long way to “selling” you.