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Using LinkedIn for 30 Minutes a Day

Published on March 21, 2013 By Michael Cohn

An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business. Continue reading →

Writing Effective LinkedIn Headlines

Published on February 7, 2013 By Carolyn Cohn

Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline. Continue reading →

Simple Tasks to Optimize and Maintain Your Online Presence

Published on November 13, 2012 By LisaMarie Dias

Maintaining your online presence for business is not difficult but it does require some effort on a regular basis, including time management. There are ways to simplify your approach so that your efforts will be optimized. Continue reading →

Tweaks to Make to Your LinkedIn Profile

Published on October 25, 2012 By Michael Cohn

If you put a lot into LinkedIn, you get a lot out of it too. If you set up your profile with scant information, you are not allowing others to know anything about you. It is important to share information. Continue reading →

Leveraging LinkedIn for Your Business Success

Published on July 28, 2012 By Michael Cohn

Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool. Continue reading →

How to Connect With Influencers on LinkedIn

Published on June 23, 2012 By Michael Cohn

Networking for business is critical to your success. You find people with whom you can synergistically carve out a relationship that will be mutually beneficial and one that will stand the test of time. Connecting with influencers is key. Continue reading →

Building Your Social Media Connections

Published on March 6, 2012 By Marco Giunta

Social media websites are a phenomenon today. Websites like Twitter, LinkedIn, Facebook, Orkut, YouTube and Blogger are some of the most accessed websites on the Internet. It, therefore, becomes important to leverage the widespread popularity of these websites and develop top social media strategies to expand your business. Continue reading →

Accepting the Right LinkedIn Connections

Published on March 3, 2012 By Michael Cohn

When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach. Continue reading →

Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients. Continue reading →

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today. Continue reading →