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Using Thought Provocation to Generate Leads

Published on December 1, 2012 By Michael Cohn

When it comes to generating leads, you can follow more of a formula than you think. It isn’t always easy; however, if you turn the thinking around, you’ll achieve good results. The key is thought provocation. Make them want it. Continue reading →

Leveraging LinkedIn for Your Business Success

Published on July 28, 2012 By Michael Cohn

Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool. Continue reading →

The Importance of an Internet Marketing Strategy

Published on June 30, 2012 By Michael Cohn

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein. Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed. Continue reading →

Making the Most out of Lead Conversion

Published on April 17, 2012 By Michael Cohn

You are working social media for your business as vigorously as you can. People are starting to notice and more and more leads are available to you. You know that you have to convert those leads to prospects and sales. Continue reading →

The Success of Social Commerce

Published on February 11, 2012 By Michael Cohn

Social commerce is using social media to conduct online business. Just as all things that surround social media have taken off in a giant way, so has social commerce. It’s just as easy to conduct business online as in person. Continue reading →

How to Select Keywords

Published on September 6, 2011 By Michael Cohn

Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you. Therefore, if you want your business to succeed, you must use the most relevant keywords possible Continue reading →

Leveraging Your Web Leads

Published on September 3, 2011 By Carolyn Cohn

As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you. Continue reading →

Social Media Dashboards

Published on March 24, 2011 By Marco Giunta

Larger businesses may have the luxury of a a great deal of resources and money, however, many smaller, local businesses do not. Those small business still need a way of managing their social media campaigns with what is known as a social media dashboard. This is an all-encompassing, web-based monitoring tool for Facebook, Twitter, and other social networking sites that your customers and prospects are frequenting. Continue reading →

Using Social Media Contests for Lead Generation

Published on March 5, 2011 By Carolyn Cohn

People love to win prizes. They love to win in business and in life. They will usually be willing to give up a little personal information if they think that they will win something. Social media contests are no different. Continue reading →

Lead Generation Using Social Media

Published on February 10, 2011 By Marco Giunta

Everything in social media will lead us to our ultimate goal – good, solid leads. Lead management allows you track how you are generating interest and how you are going to track those leads into and through your sales funnel. Continue reading →