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Ways to Avoid Coming Across Like a Salesperson

Published on September 20, 2011 By Carolyn Cohn

On your journey to build relationships, you have developed a substantial web presence by sharing your content and interacting with your online connections. You share in order to help. Always avoid giving people the hard sell no matter what.

How to Make Your Website Visitors Stick

Published on March 8, 2011 By Michael Cohn

You get a very large volume of traffic to your business’s website. Your website is exciting and interesting. People are compelled to visit. However, how do you get them to stick and to keep returning over and over?

Tips on How to Decrease Your Bounce Rate

Published on July 13, 2010 By Michael Cohn

You have heard the term “bounce rate.” It is the percentage that represents how many visitors leave your website directly from the page on which they entered the website. A high bounce rate usually means a low conversion rate.

Strategies for an Effective Website

Published on February 20, 2010 By Michael Cohn

You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).

How to Organize Your Landing Page

Published on November 7, 2009 By Carolyn Cohn

When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.

Lead Generation Through Writing eBooks

Published on August 29, 2009 By Carolyn Cohn

One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.