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Making Your Content Go Viral

Published on May 7, 2011 By Carolyn Cohn

Going viral is a really good thing when it comes to content that you publish and share online. You want the content to be read by millions and shared by millions more. How does that happen?

QR Codes and Social Media

Published on April 19, 2011 By Michael Cohn

People are talking about QR codes and QR marketing. QR codes are codes that allow you to tag on your mobile devices. They look like 2-D barcodes and the partnering of them with social media will cause a business revolution.

Monetizing Your Blog

Published on April 12, 2011 By Michael Cohn

You are writing and publishing powerful and informative blog articles a few times a week. You are very careful to write about what others need and want within your area of expertise. How do you monetize your blog?

How Your Target Audience Sees Your Web Presence

Published on March 1, 2011 By Allan Berger

You may not be eBay or Amazon.com, but if you have a website, you’re in the business of selling online. Most companies rely on their web presence to build awareness of their products and services. In some ways, their sites function as brochures. But unlike a brochure, a website offers opportunities to share exciting news quickly and inexpensively. You may not accept orders and process credit card payments, but your website should be an effective sales and marketing tool.

How to Promote Your Online Work Offline

Published on February 24, 2011 By Carolyn Cohn

You use social media to promote your business and you conduct business in person. Both are important for the success of your business. How do you provide your traditional promotion with a way to access your online promotion?

How to Get People to Opt-in to Social Media

Published on February 19, 2011 By Michael Cohn

Although you are a firm believer in social media and all that it offers, you are still bound to come across business associates who don’t seem to understand its value and how amazing it can be for their business.

How to Generate Revenue With Social Media

Published on January 18, 2011 By Allan Berger

You’ve built your fan base on Facebook and recruited followers on Twitter. Can you generate revenue for your company from those—or other social media—channels? Here are five suggestions for using social media as a sales tool.

Using Online Review Services

Published on January 4, 2011 By Shari Weiss

Nowadays, particularly in this economy, you have very little time to waste when it comes to your business. You don’t want to waste time with products, services and businesses that don’t really provide you with what you need.

What Is an Online Presence?

Published on December 25, 2010 By Michael Cohn

The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.

Generating Word-of-Mouth Buzz About Your Business

Published on December 2, 2010 By Carolyn Cohn

Most businesses move along the path of success because of word of mouth. The more people talk about your business, the more other people will become interested and want to get involved. So, how do you get people to talk?