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How to Generate Revenue With Social Media

Published on January 18, 2011 By Allan Berger

You’ve built your fan base on Facebook and recruited followers on Twitter. Can you generate revenue for your company from those—or other social media—channels? Here are five suggestions for using social media as a sales tool.

Using Online Review Services

Published on January 4, 2011 By Shari Weiss

Nowadays, particularly in this economy, you have very little time to waste when it comes to your business. You don’t want to waste time with products, services and businesses that don’t really provide you with what you need.

What Is an Online Presence?

Published on December 25, 2010 By Michael Cohn

The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.

Generating Word-of-Mouth Buzz About Your Business

Published on December 2, 2010 By Carolyn Cohn

Most businesses move along the path of success because of word of mouth. The more people talk about your business, the more other people will become interested and want to get involved. So, how do you get people to talk?

Making Holiday Buzz Through Social Media

Published on November 18, 2010 By Carolyn Cohn

The year is flying. The holidays are almost here. Now is the perfect time to start planning your social media marketing strategy. Millions of marketers are taking advantage of the opportunity to create buzz. How are they doing it?

Should You Check in Using Geolocation Applications?

Published on November 13, 2010 By Michael Cohn

Geolocation applications are a growing trend and have become very attractive to advertisers and business owners as a tool to draw new customers. How important and useful for your business is it to check in using geolocation applications? Let’s see.

Is Traditional Advertising Obsolete?

Published on October 23, 2010 By Michael Cohn

With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away from certain types of traditional advertising. There are certain types of advertising that are used less and less lately.

Choosing the Best eBook Service

Published on October 16, 2010 By Michael Cohn

“Fill your paper with the breathings of your heart.” William Wordsworth. You have an idea for an eBook. You are certain that other people will be very excited to read it. Now you have to have it written and published.

The Significance of Your Brand Colors

Published on September 21, 2010 By Carolyn Cohn

“Sometimes I imagine colors as if they were living ideas, being of pure reason with which to communicate.” Paul Cézanne. Those words are true. Colors are used to communicate all kinds of ideas and feelings. They connect you to others.

Is There Value in Writing and Promoting an eBook?

Published on September 18, 2010 By Carolyn Cohn

Since joining the social media revolution for business, you have been hearing more and more buzz about offering eBooks on your website and you are wondering if it is really worth writing and marketing. Will you really make money?