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Your Evolving Online Business and What Is Expected

Published on March 24, 2012 By Michael Cohn

You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more.

The Transition From Social Media to Social Business

Published on March 13, 2012 By Carolyn Cohn

Nowadays, many people still think of social media as an entertainment tool whereby people can share a part of their lives with others. Understanding how powerful it is for business will help you gain great strides toward business success.

Link Building That Benefits Everyone

Published on March 10, 2012 By Michael Cohn

It is commonly known that effective use of links for business is one of the best tools when it comes to gaining online exposure and for driving increased website traffic to you. The stronger your links, the higher your rankings.

Optimizing Online Searches

Published on February 23, 2012 By Michael Cohn

It is critical that your online presence is strong and that you can be found easily by others who are interested in your offerings. It is very important that you make the most of your social media connections.

The When and Where of the Importance of Your Keywords

Published on February 18, 2012 By Michael Cohn

Keywords have been discussed many times before and will continue to be discussed well into the future. It is critical that your content is written for the write reasons. The keywords must be strategically placed at the most appropriate time.

The Success of Social Commerce

Published on February 11, 2012 By Michael Cohn

Social commerce is using social media to conduct online business. Just as all things that surround social media have taken off in a giant way, so has social commerce. It’s just as easy to conduct business online as in person.

Social Media Questions That Business Owners Ask

Published on December 27, 2011 By Michael Cohn

As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.

Recognizing Affiliate Marketing Scams

Published on December 22, 2011 By Carolyn Cohn

Many people don’t truly understand affiliate marketing although they are familiar with the term. Affiliate marketing is marketing that rewards affiliates of a particular business as a result of that business’s marketing efforts. Some are legitimate and some are not.

The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.