Tag Archive

Will Online Marketing Work for Your Business?

Published on July 17, 2014 By Michael Cohn
This entry is part 2 of 2 in the series Marketing Your Business Online
 

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet marketing campaign. Continue reading

Why You Should Market Your Business Online

Published on July 14, 2014 By Michael Cohn
This entry is part 1 of 2 in the series Marketing Your Business Online
 

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for different sectors of the target audience. Continue reading

Getting More Clients With Google Local

Published on April 12, 2014 By Michael Cohn

Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. Continue reading

The Reemergence of QR Codes

Published on March 22, 2014 By Michael Cohn
This entry is part 5 of 5 in the series QR Marketing
 

QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button. Continue reading

Busting Email Marketing Myths

Published on March 20, 2014 By Michael Cohn

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Published on November 19, 2013 By LisaMarie Dias

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Are You Spending Your Marketing Dollars in the Right Places?

Published on November 12, 2013 By Allan Berger

There are so many different ways to market your business. The challenge is deciding which are best suited for your enterprise and where to invest your marketing funds and time. Continue reading

Making Your Brand a Raging Success

Published on April 23, 2013 By Michael Cohn

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading

Make Your Website Marketable

Published on April 13, 2013 By Michael Cohn

Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. Continue reading

The Necessity of a Welcome Email

Published on March 2, 2013 By Carolyn Cohn

You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success. Continue reading

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