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Social Media Questions That Business Owners Ask

Published on December 27, 2011 By Michael Cohn

As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.

Recognizing Affiliate Marketing Scams

Published on December 22, 2011 By Carolyn Cohn

Many people don’t truly understand affiliate marketing although they are familiar with the term. Affiliate marketing is marketing that rewards affiliates of a particular business as a result of that business’s marketing efforts. Some are legitimate and some are not.

The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.

Handling Your QR Code Marketing Successfully

Published on October 1, 2011 By Michael Cohn

QR codes have become an important part of the success of your social media marketing campaign. There is a growing understanding that they are important. However, it is one thing to understand the importance and another to use them correctly.

Ways to Avoid Coming Across Like a Salesperson

Published on September 20, 2011 By Carolyn Cohn

On your journey to build relationships, you have developed a substantial web presence by sharing your content and interacting with your online connections. You share in order to help. Always avoid giving people the hard sell no matter what.

Facebook Contests – Using Them to Expand Your Audience

Published on September 13, 2011 By Carolyn Cohn

The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem.

Causing Your Brand to Stand Out From the Competition

Published on September 8, 2011 By Carolyn Cohn

If you want to succeed in business using social media, you need to get people to notice you and your brand. It is especially important if you have a product or service that is not as unique.

Social Media Marketing Defined

Published on August 6, 2011 By Marco Giunta

Social media marketing is in addition to integrated marketing communications plans. Integrated marketing communications is a multifaceted,organized marketing and advertising approach that organizations follow to connect with their target markets. Social media marketing programs usually focus on efforts to create content that draws attention and encourages readers to share it with their social networks.

Social Media Campaign Strategies That Work

Published on July 21, 2011 By Marco Giunta

Success takes time. Social media is an ongoing effort that requires a lot of meticulous planning and a sustained effort toward the predetermined objectives. The rules of such campaign are not defined and hence, some of the possible and effective strategies that can be made for a social media campaign