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Cold Calling Redefined by Social Media

Published on August 31, 2010 By Julie Weishaar

Is cold calling becoming obsolete? Do only old-fashioned business people do cold calling? Is cold calling actually effective at increasing business? Many people feel that they have to do cold calling to succeed in business. Social media has changed everything.

What to Tweet About to Become a Brand All-Star

Published on August 24, 2010 By Shari Weiss

Companies that understand the power and potential of Twitter to effectively communicate with their markets, their employees, their communities—and the entire universe—are growing their reputations as industry innovators and category leaders.

Making Time for Social Media

Published on May 13, 2010 By Michael Cohn

“Be civil to all; sociable to many; familiar with few; friend to one; enemy to none.”—Benjamin Franklin. Benjamin Franklin’s concept of inviting everyone in to converse and build relationships also applies to social media.

Why Use Social Media to Build Better Business Relationships?

Published on May 1, 2010 By Michael Cohn

“New marketing is about the relationships, not the medium.” – Ben Grossman, founder and chief strategist for BiGMarK. Social media is naturally conducive to allowing you to build relationships with your customers.

Should Your Business Tweet?

Published on April 27, 2010 By Michael Cohn

“Small opportunities are often the beginning of great enterprises” –Demosthenes. At first, Twitter seems small and insignificant. So, how does Twitter lead to more business success? It isn’t enough for you to use Twitter just because others are using it.

Managing Your Business’s Online Reputation

Published on April 17, 2010 By Michael Cohn

“You can’t build a reputation on what you are going to do” Henry Ford. The reputation of your business means absolutely everything. It must be solid and well earned.

Internet Marketing Misconceptions

Published on April 15, 2010 By Michael Cohn

Internet marketing is often viewed by inexperienced marketers as a quick way to make a lot of money. The truth is that with Internet marketing, just like all marketing, you need to work hard to get results.

Successful Marketing Messages for Your Business

Published on March 27, 2010 By Carolyn Cohn

Having powerful and successful marketing messages for your business is essential for success. Your core marketing messages need to make your potential clients understand that you can solve their problems. This will make them decide to hire you.

What Is Twitter and How Is It Applicable to Your Business?

Published on March 9, 2010 By Michael Cohn

Twitter is a popular, successful and exciting social media channel. Everyone wants to tweet and be followed. Many have become addicted to the social media site and can’t seem to stay away from it. So, what is Twitter?

Who is Reading Your Blog?

Published on November 11, 2009 By Carolyn Cohn

Do you ever ask yourself who is reading your blog? You can tell who your readers are if they communicate with you. However, it is difficult to track those who don’t connect with you online.