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Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.

Building an Inbound Marketing Strategy

Published on December 17, 2011 By Michael Cohn

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.

The World of Inbound Marketing

Published on August 30, 2011 By Michael Cohn

Inbound Marketing is a term that you have heard many times over the last few years. Basically, Inbound Marketing is the opposite of traditional marketing. Instead of going after your prospective clients, you get them to come to you.

Social Media Campaign Strategies That Work

Published on July 21, 2011 By Marco Giunta

Success takes time. Social media is an ongoing effort that requires a lot of meticulous planning and a sustained effort toward the predetermined objectives. The rules of such campaign are not defined and hence, some of the possible and effective strategies that can be made for a social media campaign

Social Media Campaign Strategies – What Works

Published on June 9, 2011 By Marco Giunta

There is no shortcut to success. Social media is a continual effort that requires a lot of meticulous planning and a consistent effort toward the established objectives. Some of the effective strategies that can be made for social media campaign are as follows.

Booming Social Media Trends to Consider

Published on May 28, 2011 By Michael Cohn

There are many social media trends that have been introduced lately that are well worth considering for your business. Of course, this doesn’t mean that the standard social media practices that you have been using so far should be abandoned.

Flip.to – What it Is and Why You Should Consider it

Published on May 12, 2011 By Michael Cohn

Flip.to is a social media platform that uses “magnetic marketing” to attract customers. The platform helps businesses to establish all-encompassing, effective, reliable marketing campaigns by engaging guests and the social media channels that they rely on.

Combining Social Media With Traditional Media

Published on December 14, 2010 By Michael Cohn

As important as social media is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. They must work together to allow your business to flourish properly.

Is Traditional Advertising Obsolete?

Published on October 23, 2010 By Michael Cohn

With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away from certain types of traditional advertising. There are certain types of advertising that are used less and less lately.