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The Power of Color In Doing Business Across Cultures

Published on October 25, 2011 By Anne Egros

People react to other people emotionally. When it comes to people in networking situations, they connect with other people on that same emotional level. On a subconscious level, colors play an important role in human relationships and the integration of specific colors cause people to react in certain ways to others. For example, blue has a calming effect on people. If your colors are very neutral (beige, for example), other people may think that you are not a person of strong convictions. Continue reading →

Social Media Usage Across Cultures

Published on October 11, 2011 By Anne Egros

With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people worldwide has so many advantages and opportunities. It adds a whole new level to how business can be conducted. Continue reading →

Globalizing Your Business Using Social Media

Published on September 29, 2011 By Michael Cohn

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice. Continue reading →