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Writing Effective LinkedIn Headlines

Published on February 7, 2013 By Carolyn Cohn

Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline. Continue reading →

Increase Your Facebook Reach With More Posts

Published on September 18, 2012 By Matt Southern

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed. Continue reading →

Effective Concepts for Your Blog

Published on January 24, 2012 By Carolyn Cohn

Your blog is for your business but it is also intended to grab the attention of your target audience, which is not such an easy thing to do. You need to write exciting and compelling content that captures their attention. Continue reading →

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship. Continue reading →

Earning Valuable Attention for Your Business

Published on December 8, 2011 By Carolyn Cohn

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued. Continue reading →

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners. Continue reading →

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you. Continue reading →

Making Sure That Your Web Presence is Social Media Friendly

Published on October 22, 2011 By Michael Cohn

Your web presence is of vital importance to your business. It is a well-established fact that content is at the heart of your web presence. You need to write content and you need to share content with others easily. Continue reading →

Ways to Avoid Coming Across Like a Salesperson

Published on September 20, 2011 By Carolyn Cohn

On your journey to build relationships, you have developed a substantial web presence by sharing your content and interacting with your online connections. You share in order to help. Always avoid giving people the hard sell no matter what. Continue reading →

How to Get Quicker and More Relevant Email Responses

Published on September 17, 2011 By Carolyn Cohn

Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait. Continue reading →