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The Importance of Having a Face on the Internet

Published on June 5, 2010 By Michael Cohn

You are connected with a large number of people online. Of that large number, there are several whom you have never met face to face. Is that enough for you and for them?

Social Networking Connections – to Accept or Not, That Is the Question

Published on May 8, 2010 By Michael Cohn

“Blessed is the influence of one true, loving soul over another.”—George Eliot. When it comes to accepting friends and connections for your business through social media, discrimination is critical.

Engaging Your Facebook Fans

Published on March 16, 2010 By Michael Cohn

Facebook Fan Pages offer extraordinary opportunities to gain increased visibility, contribute to Google indexing, increase your ranking with the search engines, and engage your fans. How do you engage your fans and encourage them to interact?

Facebook: Fan Page vs Group

Published on March 11, 2010 By Michael Cohn

There are two networking tools that you can use in Facebook. You can create and/or join Facebook groups and you can create or join Facebook fan pages. You might ask which is better.

Developing Your Social Media Marketing Strategy

Published on February 13, 2010 By Carolyn Cohn

Social media can be an extremely effective marketing channel for your business. There is a great deal of enthusiasm from businesses and marketers about getting involved but many marketing people are not sure how to build a solid strategy.

The Influence of Social Media on Valentine’s Day

Published on February 11, 2010 By Michael Cohn

This year on Valentine’s Day, people are taking full advantage of all that social media has to offer to build on their special relationships.

Link Building as an Online Marketing Strategy

Published on February 6, 2010 By Michael Cohn

The basic idea behind link building is that it is necessary in order to establish credibility. Without credibility, your website won’t move up in the search engine rankings.

Using Social Media to Connect With Other Entrepreneurs

Published on February 2, 2010 By Michael Cohn

When you first start your business, it can be stressful and lonely. You have taken a huge risk, have given up a steady income and benefits, and are now all by yourself.When you first start your business, it can be stressful and lonely.

Facebook Mistakes to Avoid

Published on January 30, 2010 By Michael Cohn

Facebook users love using the social media site because it allows them to communicate with people in their network whenever they want to. However, with all that Facebook has to offer, there are bound to be mistakes associated with it.

How to Be More Productive With Social Media

Published on January 27, 2010 By Michael Cohn

There are many people who engage in social media without actually achieving anything. If used frivolously, social media can waste time. However, if used strategically, it can increase your business tremendously.