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Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.

Doing Fabulous Facebook Marketing

Published on November 29, 2011 By Michael Cohn

Millions of people use Facebook for business and for pleasure. You realized long ago that Facebook can be leveraged very effectively for business and you have reached out to many people through Facebook. People who are worth the interaction.

Social Media in the Mainstream

Published on November 12, 2011 By Michael Cohn

When social media was first introduced, it was on the fringes. However, it started to gain momentum very quickly and before you knew it, it was in the mainstream. At this point, it is on everyone’s lips.

Retaining Your Personality in Facebook

Published on September 22, 2011 By Michael Cohn

Facebook is critical for the success of your business and maintaining professionalism is vitally important. On the other hand, you don’t want your Facebook persona to be dry and devoid of personality. You want it to be you.

Facebook Contests – Using Them to Expand Your Audience

Published on September 13, 2011 By Carolyn Cohn

The concept of contests through social media to build business has been around for a long time. The murky part is exactly how you leverage the contests to work effectively for your business. Getting people to participate is no problem.

How to Engage Your Facebook Audience

Published on August 16, 2011 By Michael Cohn

You have become more heavily involved with Facebook for your business. Your approach is consistent and methodical. You share content with your Facebook fans three times a week, every week, on a regular basis. Now they need to be engaged.

Converting Friends Into Fans

Published on January 29, 2011 By Michael Cohn

Social media encompasses both business and personal relationships and interactions. There is a lot of crossover at times between the two that happens naturally. However, what if you want to turn some of your friends into customers?

How to Generate Revenue With Social Media

Published on January 18, 2011 By Allan Berger

You’ve built your fan base on Facebook and recruited followers on Twitter. Can you generate revenue for your company from those—or other social media—channels? Here are five suggestions for using social media as a sales tool.

Getting the Most Out of Your Business Facebook Communication

Published on January 1, 2011 By Michael Cohn

Facebook’s popularity has not stopped increasing. In fact, it is more popular than ever. Facebook is used by millions for personal communications and business people use it for greater success through targeted communications on their offerings.

Taking Advantage of Facebook Lists

Published on December 16, 2010 By Michael Cohn

Facebook has been around for a while and people still think of it as a personal social network. Many people have both business and personal Facebook connections. How can they merge them for maximum effectiveness?