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The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Social Media and Email – a Winning Combination

Published on November 24, 2011 By Carolyn Cohn

There are those who believe that social media has taken over the power and impact that Email once had when it comes to marketing. That is absolutely not true. In fact, social media and Email work extremely well together.

Why eNewsletters Are Important for Your Business

Published on November 3, 2011 By Michael Cohn

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.

How to Get Quicker and More Relevant Email Responses

Published on September 17, 2011 By Carolyn Cohn

Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait.

SPAM: What it Is and How to Deal With It

Published on September 25, 2010 By Carolyn Cohn

We have all heard of SPAM and have all been on the receiving end of it. SPAM is an unsolicited, often commercial, message transmitted online as a mass mailing to a large number of recipients. So, what do we do?

Email Marketing Strategies That Work

Published on January 21, 2010 By Michael Cohn

Email marketing is a very cost-effective way to communicate. If you use it correctly, your business will benefit. When you market via Email, you need to comply with federal regulations that affect all commercial enterprises.

The Value of Email Newsletters

Published on December 9, 2009 By Michael Cohn

Email newsletters with the customer in mind provide valuable, informative and helpful information. A newsletter is a very effective marketing tool. It assists customers in meeting their objectives and it increases the profitability of your business.