Tag Archive

Busting Email Marketing Myths

Published on March 20, 2014 By Michael Cohn

There is no doubt that, as a business person, you have been using some sort of Email marketing campaign. Interestingly, there are many myths that surround Email marketing campaigns and it is a good idea to dispel them here and now. Continue reading

Phrases to Avoid in Promotional Emails

Published on March 4, 2014 By Carolyn Cohn

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Email Marketing – Permission and Forgiveness

Published on February 6, 2014 By Michael Cohn

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Keeping Client Relationships on Top

Published on January 9, 2014 By Michael Cohn

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

How to Reduce Email Unsubscribe Rate

Published on December 28, 2013 By Carolyn Cohn

If you send out professional Emails through a mailing list, the chances are very good that some of the people on your Email recipient lists will unsubscribe at some point. It is absolutely inevitable. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Published on November 19, 2013 By LisaMarie Dias

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Is Your Email Subject Line Honest?

Published on September 3, 2013 By Michael Cohn

Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be misleading or deceptive. Continue reading

Email Marketing Campaigns and Social Connections

Published on May 18, 2013 By Michael Cohn

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading

The Necessity of a Welcome Email

Published on March 2, 2013 By Carolyn Cohn

You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success. Continue reading

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