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Writing Effective LinkedIn Headlines

Published on February 7, 2013 By Carolyn Cohn

Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline. Continue reading →

Writing Perfect Content for Your Business

Published on January 3, 2013 By Carolyn Cohn

No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect. Continue reading →

The Differences Between Bloggers and Journalists

Published on December 27, 2012 By Carolyn Cohn

Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical. Continue reading →

Giving Your Blog Posts Magnetic Power

Published on September 22, 2012 By Carolyn Cohn

You put a great deal of thought and effort into your blogs. Your goal is to megnetize your readers so that they will interact with you and with others. You need to keep them coming back to read. Continue reading →

Making Your Blog Turn Heads

Published on September 1, 2012 By Carolyn Cohn

Now that you have a blog and you are sharing content on a very regular basis, it is important that the purpose of your blog is well defined and that your content really draws the attention of your readers. Continue reading →

Using Proper Grammar Through Social Media

Published on August 28, 2012 By Carolyn Cohn

You see all sorts of “creative” English being written and shared online. A lot of the language quality is a throwback to when social media was used primarily for personal communications and a lot of abbreviated English was used. Continue reading →

Writing Top-Quality Content That People Love

Published on August 7, 2012 By Carolyn Cohn

Using content that is controversial (or practically incites a riot) draws attention but it doesn’t necessarily draw the right sort of attention. If you work at it, you can create the same amount of attention without any controversy at all. Continue reading →

Easy Fixes for Blogging Errors

Published on May 31, 2012 By Carolyn Cohn

You are constantly reading and hearing about how critical content is to the success of your business online. Using Inbound Marketing, a technique where you get your pre-screened, pre-qualified customers to come to you is extremely effective also. Continue reading →

Grabbing Your Readers Through Incredible Storytelling

Published on May 5, 2012 By Carolyn Cohn

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue. Continue reading →

Giving Longevity to Your Online Content

Published on March 31, 2012 By Carolyn Cohn

Content marketing (and content itself) is a basic, fundamental, critical contributing factor to the success of your business. It is at the heart of communications with your business connections and without it, you couldn’t relate with anyone on any level. Continue reading →