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Dispelling the Myths of eBooks

Published on May 31, 2011 By Carolyn Cohn

eBooks are becoming more and more popular. They are convenient, green, and have the same impact that paper books have as far as the content is concerned. Even so, many people don’t understand their true value. Let’s dispel the myths.

Choosing the Best eBook Service

Published on October 16, 2010 By Michael Cohn

“Fill your paper with the breathings of your heart.” William Wordsworth. You have an idea for an eBook. You are certain that other people will be very excited to read it. Now you have to have it written and published.

Is There Value in Writing and Promoting an eBook?

Published on September 18, 2010 By Carolyn Cohn

Since joining the social media revolution for business, you have been hearing more and more buzz about offering eBooks on your website and you are wondering if it is really worth writing and marketing. Will you really make money?

Writing eBooks That Sell

Published on September 2, 2009 By Carolyn Cohn

In part 1 on eBook writing, “Lead Generation Through Writing eBooks” we discussed what lead generation is, how important it is to Internet marketing, and how eBooks are an effective tool in helping the marketer to obtain a list of leads that can be used for additional promotions. In this section, we will discuss how to write eBooks that sell.

Lead Generation Through Writing eBooks

Published on August 29, 2009 By Carolyn Cohn

One of the ways in which lead generation is done over the Internet is by giving away free gifts, such as eBooks. On the Internet, leads usually mean email addresses of people who are interested in your business and the promotion is done through email marketing. The approach is quite simple. Marketers write an eBook that is relevant to their business and then promote it over the Internet. In order to get the word out, they will advertise the eBook on their website and/or blog. The marketers may also place classified advertisements on other business’ websites about their goods and services, paying them affiliate income.