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Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading →

Social CRM: How Companies Can Evolve

Published on April 16, 2013 By Brian Lakeman

Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels. Continue reading →

Acquiring a Deep Understanding of Your Clients

Published on March 19, 2013 By Michael Cohn

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. Continue reading →

Making the Most Out of a Social Media Crisis

Published on December 6, 2012 By Michael Cohn

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. Continue reading →

Cultural Intelligence In Customer Satisfaction

Published on November 6, 2012 By Anne Egros

It seems obvious that in today’s global economy, large and small businesses should train their employees to deal with people from different cultures, both inside and outside of their countries. I don’t speak only about languages but I am also interested in social interactions between front-line employees and their clients who are from various cultures. Continue reading →

Relationship Building Through Social Media

Published on November 2, 2012 By Michael Cohn

Relationships are at the heart of social media success for your business. You online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business. Continue reading →

Why You Should Care About Emotional Intelligence

Published on October 30, 2012 By Anne Egros

In order to run a business in the service industry, you’ll need a wide skill set to attract and satisfy customers. Courage, determination, persistence, strategic thinking – there are many characteristics that determine the success of leaders and entrepreneurs. However, one quality stands out among others; a quality that is common among most successful business leaders: Emotional Intelligence. Continue reading →

Social Media Customer Service – Turn Critics Into Brand Ambassadors

Published on July 31, 2012 By Matt Southern

Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets. Continue reading →

Leveraging LinkedIn for Your Business Success

Published on July 28, 2012 By Michael Cohn

Small business-to-business (B2B) businesses that focus on LinkedIn as one of their main social media channels have been and are continuing to be successful at getting more leads that eventually lead to increased business. It is a worthwhile tool. Continue reading →

Why You Shouldn’t Use Free Email Addresses as Your Business Address

Published on July 26, 2012 By Michael Cohn

Communicating through Email is one of your primary means of communication. It’s important to make sure that your credibility surrounds that communication and that your Email address is one that speaks “professionalism” not matter what. After all, it’s for business. Continue reading →