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Turning Your Online Clients Into Loyal Advocates

Published on May 15, 2012 By Michael Cohn

The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.

The Importance of Corporate Buy-in on Social Media

Published on May 1, 2012 By Michael Cohn

It is one thing for the people you work with to think that social media is a nice activity that you indulge in on your own time and quite another for them to understand what an effective tool it is.

Making the Most out of Lead Conversion

Published on April 17, 2012 By Michael Cohn

You are working social media for your business as vigorously as you can. People are starting to notice and more and more leads are available to you. You know that you have to convert those leads to prospects and sales.

Taking Advantage of the Social Aspect of Social Media

Published on April 14, 2012 By Carolyn Cohn

You have been very consistent and regular about posting your content (and syndicating it to the appropriate people). Your articles are educational and useful. It is also important that your interactions have a large social element to them.

Building Your Sales One Relationship at a Time

Published on March 29, 2012 By Marco Giunta

All markets have marketers in a huge number of niches. Unfortunately, people don’t like to be “sold.” What makes them buy eventually is based on a solid and trusting relationship. A relationship that is mutually beneficial.

Your Evolving Online Business and What Is Expected

Published on March 24, 2012 By Michael Cohn

You own a small business and until now, you have generated leads and converted prospective clients into actual clients. You have invested some money in your marketing strategy. It may not be enough. You may need to do more.

Demonstrating Business Trust and Credibility Online

Published on March 1, 2012 By Michael Cohn

As you are building your business, trust and credibility are two of the most important building blocks when it comes to the eventual success of your business. Of course, they are not instant. You need to build them.

Apologizing Effectively Online

Published on February 28, 2012 By Carolyn Cohn

As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.

Keys to Building and Maintaining Long-Lasting Business Relationships

Published on February 21, 2012 By Marco Giunta

Any given market has no shortage of marketers. In fact, most people are fed up with marketing schemes that are selling wares from toothpaste to insurance policies. As such, any marketing effort on your part may be taken as an intrusion by people who don’t know you personally.

Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.