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Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

Why eNewsletters Are Important for Your Business

Published on November 3, 2011 By Michael Cohn

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.

Making Valuable Networking Connections

Published on October 20, 2011 By Allan Berger

Plan to include more time to network with fellow professionals and potential clients this year. The more you network, the more connections you will have and the stronger those connections will be for your business.

Building Credibility in the Beginning of Your Business

Published on October 13, 2011 By Carolyn Cohn

When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible.

Creating Loyal Relationships Through Social Media

Published on October 4, 2011 By Carolyn Cohn

No matter what your business represents and what you are offering, you should still have goals and objectives. One of those objectives must be to build loyal relationships and social media helps.

Leveraging Your Web Leads

Published on September 3, 2011 By Carolyn Cohn

As a business owner, you want to acquire as many high-quality leads as you can. Once you have gathered those online leads, you need to figure out how to leverage them so that they give the most benefit to you.

How to Play Nice Online

Published on September 1, 2011 By Michael Cohn

In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.

Using Transparency to Increase Business

Published on August 20, 2011 By Carolyn Cohn

Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.