Tag Archive

The Power Behind Your Call-to-Action

Published on May 14, 2015 By Carolyn Cohn

When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Continue reading

Ways to Improve Your Calls-to-Action

Published on April 22, 2014 By Michael Cohn

Many people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people don’t understand how effective the right call-to-action can be and how it can allow you to bring your business to the next level. Continue reading

How to Acquire Clients More Rapidly and Effectively

Published on December 19, 2013 By Michael Cohn

No matter what you do professionally and no matter how you present what you are trying to sell and what you represent, at the end of the day, it will always be about getting your clients to buy what you are selling. Continue reading

Choosing Effective Twitter Calls-to-Action

Published on November 16, 2013 By Michael Cohn

Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter’s most difficult rules for writers. Your tweets need to pack a punch and they have to do it clearly and concisely. Continue reading

Honing Your Social Media Calls-to-Action

Published on September 10, 2013 By Michael Cohn

When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and complying with whatever you are asking your readers to do. Continue reading

Calls to Action, What They Are and How to Use Them

Published on March 5, 2013 By LisaMarie Dias

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

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