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Effective Business Marketing With Pinterest

Published on May 12, 2012 By Michael Cohn

Pinterest is on people’s lips nowadays. It’s the hottest social networking site to hit the Internet in a while. People with common interests get together through the online images that they select. It can be very effective for business also.

Transferring Your Email Writing Skills to Effective Marketing Content

Published on May 10, 2012 By Carolyn Cohn

Your written communications skills are critical to the success of your business. An important medium in which to develop them is your Emails. You can then take those writing skills and apply them to your marketing materials effectively.

Grabbing Your Readers Through Incredible Storytelling

Published on May 5, 2012 By Carolyn Cohn

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue.

Emotionally Engaging Your Online Readers

Published on April 19, 2012 By Carolyn Cohn

Content is King. Your words influence your readers and cause them to take some particular action. The action is determined on how you make them feel. If your content touches them emotionally, they will react with feelings.

Effective Marketing With Facebook

Published on February 16, 2012 By Michael Cohn

So many people are using Facebook for business and pleasure. People are spending huge amounts of time communicating through Facebook every month. Knowing that, it is critical for you to make sure that you are marketing with it effectively.

Finding Effective and Compelling Blog Topics

Published on November 5, 2011 By Carolyn Cohn

If you are going to continue to blog indefinitely, you are going to have to continue to come up with exciting, effective, and compelling topics that will hold the interest of your readers. Your creativity will be tested.

Questions That You Need to Ask Before You Write a Blog

Published on July 5, 2011 By Michael Cohn

There are millions of blogs on the Internet. With that volume of content, the competition is extraordinary. With that in mind, there are some questions that you should ask yourself before you put any pen to paper, so to speak.

Dispelling the Myths of eBooks

Published on May 31, 2011 By Carolyn Cohn

eBooks are becoming more and more popular. They are convenient, green, and have the same impact that paper books have as far as the content is concerned. Even so, many people don’t understand their true value. Let’s dispel the myths.

Effective Content Marketing

Published on June 3, 2010 By Michael Cohn

At the root of content marketing is a clear understanding of what your customers need and the ability to satisfy their needs in an informative, compelling manner. Your content should be engaging and should promote further discussions.