Tag Archive

How to Acquire Clients More Rapidly and Effectively

Published on December 19, 2013 By Michael Cohn

No matter what you do professionally and no matter how you present what you are trying to sell and what you represent, at the end of the day, it will always be about getting your clients to buy what you are selling. Continue reading

Seven Touches – A Basic Marketing Principle in Action

Published on November 19, 2013 By LisaMarie Dias

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. Continue reading

Choosing Effective Twitter Calls-to-Action

Published on November 16, 2013 By Michael Cohn

Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter’s most difficult rules for writers. Your tweets need to pack a punch and they have to do it clearly and concisely. Continue reading

Honing Your Social Media Calls-to-Action

Published on September 10, 2013 By Michael Cohn

When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and complying with whatever you are asking your readers to do. Continue reading

Calls to Action, What They Are and How to Use Them

Published on March 5, 2013 By LisaMarie Dias

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

Compelling Your Visitors to Execute Your Call-to-Action

Published on July 14, 2012 By Carolyn Cohn

If your online content is not top notch, you will not be able to capture your visitors’ attention and entice them to read further. You only have 3 seconds to accomplish this. Getting them to accept your call-to-action is key. Continue reading

Having a Great Call-to-Action

Published on April 26, 2011 By Michael Cohn

You have researched and learned how to write, publish and syndicate amazing content. You have compelling titles, magnetic teaser paragraphs, a rich body and an insightful conclusion. What about your Call-to-Action? Are your readers compelled to connect with you? Continue reading

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