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Strategies for an Effective Website

Published on February 20, 2010 By Michael Cohn

You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).

Using Twitter to Drive Traffic to Your Website

Published on February 16, 2010 By Michael Cohn

Twitter is one of the hottest social media channels today. Twitter is not only an effective way to connect with people but it is also an effective way to drive traffic to your website.

Using Sitemaps for Search Engine Optimization

Published on February 9, 2010 By Michael Cohn

Building HTML and XML sitemaps for your website could possibly be the easiest thing that you do to increase your web presence. It may be the first thing that gets you high search engine optimization (SEO) rankings.

The Purpose of Your Business Website

Published on January 23, 2010 By Carolyn Cohn

Many websites are designed and built with no purpose in mind. They appear to have badly fitting parts that are haphazardly put together. Those websites don’t provide a reason or inclination for visitors to stay.

Valuable Tips for Startup Businesses Through Internet Marketing

Published on December 26, 2009 By Carolyn Cohn

As a brand-new business owner, you have a limited budget. However, there are many Internet Marketing steps that you can take with minimal effort that will help you to lay the foundation for your startup business.

Creating the Ultimate Facebook Fan Page for Your Business

Published on November 14, 2009 By Michael Cohn

Creating your ultimate Facebook fan page is very connected to the success of your business or blog. In business, your fans are your customers. The more fans you have, the more customers you have.

How to Organize Your Landing Page

Published on November 7, 2009 By Carolyn Cohn

When people visit your landing page, if they can’t find what they are looking for, your landing page doesn’t serve any purpose. The page needs to be easily accessible to your visitors and the information has to be well organized.

Does Your Web Copy Connect With Your Visitors?

Published on November 4, 2009 By Carolyn Cohn

When an Internet visitor is in the process of deciding from which company to buy a particular good or service, the choices can be confusing. It certainly doesn’t help the visitor if the copy on the website is unclear.

Using WIIFM to Convert Website Visitors Into Clients

Published on October 31, 2009 By Michael Cohn

Obtaining clients is all about WIIFM (What’s In It For Me?). It is the mindset of all those who visit your website. It is also your mindset when you visit other websites.

Identifying Effective Keywords for Your Business

Published on October 17, 2009 By Michael Cohn

All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy.