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Should You Design Your Website or Hire a Professional?

Published on October 7, 2010 By Michael Cohn

There are many web design platforms available nowadays that allow you to design your own website easily. Apparently, all you need is creativity and a web hosting company. It seems simple but is that really enough?

The Significance of Your Brand Colors

Published on September 21, 2010 By Carolyn Cohn

“Sometimes I imagine colors as if they were living ideas, being of pure reason with which to communicate.” Paul Cézanne. Those words are true. Colors are used to communicate all kinds of ideas and feelings. They connect you to others.

How Important is the “About Us” Page for Your Business?

Published on September 11, 2010 By Michael Cohn

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more.

Planning Your Website Design

Published on August 19, 2010 By Michael Cohn

Before you build your business website, there are many things to consider, including laying out the plans ahead of time. You must have a clear plan so that your website will be successful at drawing traffic to you.

Blog vs Website: What’s the Difference?

Published on July 17, 2010 By Michael Cohn

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.

How to Write Brilliant Taglines

Published on May 6, 2010 By Carolyn Cohn

Your tagline is the most important advertisement that you will ever write. Your business’s tagline expresses personality and attitude and connects to people on an emotional level.

Managing Your Business’s Online Reputation

Published on April 17, 2010 By Michael Cohn

“You can’t build a reputation on what you are going to do” Henry Ford. The reputation of your business means absolutely everything. It must be solid and well earned.

Is Your Web Presence Legally Compliant?

Published on April 8, 2010 By Carolyn Cohn

If you have an online presence, the reality is that it is constantly being regulated. The legal scrutiny of websites is becoming more rigorous and more frequent all of the time.

Branding Your Website Thank You Page

Published on March 2, 2010 By Michael Cohn

Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.

Using Social Media for Your Business Success

Published on February 27, 2010 By Michael Cohn

Social media began last year with only a small, niche group knowing what it is and how to use it properly. If you consider our economy, the success of social media has been extremely impressive.