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Social Media Questions That Business Owners Ask

Published on December 27, 2011 By Michael Cohn

As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.

What to Ask During a Website Assessment

Published on August 13, 2011 By Michael Cohn

Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that question is an excellent idea. It is important to be prepared for the assessment with intuitive and effective questions

Establishing Your Web Presence Without a Website

Published on July 16, 2011 By Michael Cohn

You are just launching a brand new business. Nowadays, a web presence is not just about a website. While a website is a component of a web presence, significant results can be achieved by other means.

Having a Web Presence With Personality

Published on June 7, 2011 By Michael Cohn

As a business person, you must have a web presence that attracts other people to your business offerings and to your branding. If they aren’t attracted, they won’t go further to find out anything about you and you won’t succeed.

Is Your Domain Incarcerated?

Published on April 28, 2011 By Michael Cohn

You may very well be under the impression that you are the sole owner of your domain name. Are you absolutely sure that you are? Your domain name should be yours alone and it is extremely important to your business.

Leveraging the Web Presence of Your Business

Published on April 5, 2011 By Michael Cohn

Your business, no matter what you do, must be on social media today. However, the inane presence of your business on social media channels is not enough. You must learn what to do and what not to do to succeed.

How Your Target Audience Sees Your Web Presence

Published on March 1, 2011 By Allan Berger

You may not be eBay or Amazon.com, but if you have a website, you’re in the business of selling online. Most companies rely on their web presence to build awareness of their products and services. In some ways, their sites function as brochures. But unlike a brochure, a website offers opportunities to share exciting news quickly and inexpensively. You may not accept orders and process credit card payments, but your website should be an effective sales and marketing tool.

What Is an Online Presence?

Published on December 25, 2010 By Michael Cohn

The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.

Tips for B2B Blogging

Published on November 11, 2010 By Carolyn Cohn

There are many businesses that understand the importance of blogging for their business but have a much more difficult time when it comes to actually sitting down and writing the article. In spite of that, most businesses have a blog.

How to Make Your Website Work for You

Published on October 21, 2010 By Michael Cohn

You have a beautiful website with all of the features that it should have and content that is interesting and enticing. So, why don’t you get website traffic? There could be many reasons, which will be explored here.