Tag Archive

Phrases to Avoid in Promotional Emails

Published on March 4, 2014 By Carolyn Cohn

You own your own business and one of the extremely effective ways that you are able to reach other people is through Emails. As a business owner, you have products and/or services to sell, which means that you will be putting some information that is relevant to that idea in your Emails. What terminology should you avoid? Continue reading

Building a B2B Content Strategy

Published on February 8, 2014 By Michael Cohn

If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content. Continue reading

Email Marketing – Permission and Forgiveness

Published on February 6, 2014 By Michael Cohn

Email marketing can be very tricky. If you inundate people with too much Email, they may get really angry with you and report you as a spammer. On the other hand, you want to send effective and valuable Emails that elicit the type of response that you are hoping for. Continue reading

Turning Clients’ Nightmares Into Brilliant Ideas

Published on January 23, 2014 By Michael Cohn

You sit at your desk and you try very hard to come up with new ideas for content on a very regular basis. You are tied to your clients’ experiences. What drives you first and foremost is whatever your clients want and need. If they are having a bad time, you will be affected also. Continue reading

Learning to Like Criticism

Published on January 7, 2014 By Dr. Brian Monger

No one enjoys being criticized! Yet, if you want to succeed, you’ve got to overcome all of your natural instincts and actively seek out feedback, good and bad. Continue reading

Coming Down in Price Without Hurting Your Business

Published on November 5, 2013 By Michael Cohn

When the U.S. economy was at its best, your business was booming and you could pretty much write your own ticket. However, as everyone is well aware, the economy tanked and companies and individuals are no longer willing or able (in many cases) to pay the same rates for certain services. Continue reading

Planning Your Online Activities for the Future

Published on May 7, 2013 By Michael Cohn

Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward. Continue reading

Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading

Converting Your Clients and Followers to Evangelists

Published on March 30, 2013 By Michael Cohn

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading

Presenting a Compelling Business Story

Published on March 28, 2013 By Michael Cohn

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading

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