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The Power of Google Circles

Published on February 2, 2012 By Michael Cohn

Most people are familiar with Google at this point. It is a very popular search engine. Google’s social platform, Google+, has a tool called Google Circles, which enables the users to categorize people into different groups or lists.

The Best of Social Media Presence for Small Businesses

Published on January 3, 2012 By Michael Cohn

When you use the correct social media tools to benefit your small business, the results will be surprisingly successful. You have to have the proper mindset and a willingness to work very hard and to establish an unrelenting consistency.

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today.

Heredity Influences Your Approach to Social Media

Published on December 13, 2011 By Jonathan Cohn

When it comes to online interactions, just like any other interactions, your personality is a strong influence on your ability to be successful. Your personality, with all of its traits, is a huge influence on how others respond to you.

Earning Valuable Attention for Your Business

Published on December 8, 2011 By Carolyn Cohn

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Social Media in the Mainstream

Published on November 12, 2011 By Michael Cohn

When social media was first introduced, it was on the fringes. However, it started to gain momentum very quickly and before you knew it, it was in the mainstream. At this point, it is on everyone’s lips.

LinkedIn Connections – Quality vs Quantity

Published on November 10, 2011 By Michael Cohn

At this point in the social media world, it is clear that LinkedIn is a heavy hitter when it comes to effective communications. People feel that LinkedIn is a very powerful channel for business; however, not everyone uses it effectively.

Why eNewsletters Are Important for Your Business

Published on November 3, 2011 By Michael Cohn

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.