Tag Archive

Why Marketers Should Concentrate on Brand Advocates

Published on March 27, 2014 By Michael Cohn

There are many different approaches that a marketer can take to increase professional success. There are many different areas on which to concentrate and brand advocates are a group of people who are worth cultivating and highlighting. Continue reading

Are LinkedIn Groups Here to Stay?

Published on February 20, 2014 By Michael Cohn

LinkedIn groups serve many valuable purposes. They have the potential to bring professional people together with common goals and common passions. You can join up to 50 groups on LinkedIn. That should be a sufficient number to do what you need to do and connect with the appropriate people successfully. Continue reading

Keeping Client Relationships on Top

Published on January 9, 2014 By Michael Cohn

As you are working on your online social media/Email strategy, the next step will be to look at the relationships that you have developed and cultivate them to the next level. As you are paying close attention to your client relationships, your Email strategy becomes more and more important. Continue reading

Making Valuable LinkedIn Connections

Published on January 2, 2014 By Michael Cohn

It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you. Continue reading

Customer Experience Management – How to KEEP Your Contacts on Your Side

Published on December 10, 2013 By Phil Turner

You can use both emails and social media sites such as Facebook to grow and maintain customer loyalty, but you can only do so if the customer allows you to. You need to keep your customers interested and the best way to do this is by constantly supplying interesting and useful messages and resources. Continue reading

Customer Experience Management – Developing Consumer Advocates

Published on December 3, 2013 By Richard Larson

How do we make customers for a lifetime who either purchase from us or become strong advocates for us? When a company adopts a policy to truly embrace its customers and care about them enough to develop an excellent customer experience for each customer, that is when the customers can feel so strongly about a company that they will not only tell their friends about the company but will even go as far as to defend them when other customers give a bad review. Continue reading

Who You Know is More Critical Than What You Have

Published on October 17, 2013 By Phil Turner

We all need money to buy bread, to pay the mortgage and to pay our taxes. Money is definitely important. However focusing on making money can often be counter-productive; it is better to focus on the conditions needed to make money than the money itself. Continue reading

Gaining LinkedIn Business Page Followers

Published on October 3, 2013 By Michael Cohn

Social media technology is changing on a regular basis and as it changes and new tools are being offered, it is important that you do your best to keep up and to take advantage of what is being offered to you. Continue reading

Purifying Your Online Reputation

Published on September 17, 2013 By Michael Cohn

In business and in life, before you can be a good “anything else,” you must be a good human being. You must speak kindly, help other people and you must try to tell the truth to the best of your ability. Continue reading

Is Your Email Subject Line Honest?

Published on September 3, 2013 By Michael Cohn

Your Email subject lines are critical when it comes to capturing the attention of your readers. In the world of right and wrong, when it comes to your Email subject lines, you should never be misleading or deceptive. Continue reading

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