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Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading →

Social CRM: How Companies Can Evolve

Published on April 16, 2013 By Brian Lakeman

Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels. Continue reading →

Converting Your Clients and Followers to Evangelists

Published on March 30, 2013 By Michael Cohn

Evangelists, by definition, are thought leaders who pave the way with their writing and their way of thinking. This not only applies to religious situations. It can also apply to business in a very profound manner. Continue reading →

Thanking Your Social Media Connections

Published on March 23, 2013 By Michael Cohn

When it comes to social media, you must have followers so that you can succeed in business. If you don’t have followers, you won’t be able to engage and nobody will share your content with their connections. You need followers. Continue reading →

Using LinkedIn for 30 Minutes a Day

Published on March 21, 2013 By Michael Cohn

An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business. Continue reading →

Acquiring a Deep Understanding of Your Clients

Published on March 19, 2013 By Michael Cohn

If you have been in business for a while, you probably understand that it isn’t enough to have a few (or many) clients. You need to cultivate relationships with and continue to grow within the relationships with your clients constantly. Continue reading →

Converting Your Content Into Discussions

Published on March 16, 2013 By Carolyn Cohn

If you have a business, you must have an online content marketing plan. Whether your business is large or small, you still need to have a plan that’s organized and efficient. Your content needs to turn into discussions with clients. Continue reading →

The Necessity of a Welcome Email

Published on March 2, 2013 By Carolyn Cohn

You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success. Continue reading →

Engaging Brands With Facebook Message

Published on January 29, 2013 By Carolyn Cohn

Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one. Continue reading →

Effective Use of Twitter to Build Relationships

Published on January 8, 2013 By Michael Cohn

At this point, you probably aware that Twitter is not just for fun in messages. It’s a powerful tool for business and the more followers you have, the better your chances are that your business will grow and keep growing. Continue reading →