Tag Archive

Bringing Your Marketing Efforts to the Next Level with LinkedIn

Published on April 27, 2015 By Michael Cohn

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading

Knowing When to Marry or Divorce Your Clients

Published on March 30, 2015 By Michael Cohn

The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you. Continue reading

How to Organize Your LinkedIn Connections, Prospects and Clients

Published on March 26, 2015 By Michael Cohn

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading

The Modern Face of Marketing

Published on March 9, 2015 By Michael Cohn

Marketing has been around for a very long time and without incorporating marketing into your overall business strategy, nobody will know about you and about your brand. Obviously, marketing is an absolute necessity. However, it is important to realize that marketing has gone through several phases over time and it doesn’t necessarily resemble its former self. Continue reading

The Importance of Thought Leaders on LinkedIn

Published on February 9, 2015 By Michael Cohn

When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself. Continue reading

Matching Social Relationships with Social Channels

Published on October 20, 2014 By Richard Larson
This entry is part 2 of 2 in the series Business Relationships with Social Connections
 

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. Continue reading

The Social Aspect of Your Business and Your Clients

Published on September 18, 2014 By Michael Cohn

If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them. Continue reading

Getting Your LinkedIn Connections to Trust You

Published on August 25, 2014 By Michael Cohn

It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. Continue reading

How Does Social Media Redefine Friendships and Connections?

Published on August 7, 2014 By Richard Larson
This entry is part 1 of 2 in the series Business Relationships with Social Connections
 

In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships. Continue reading

Social Selling Like Crazy on LinkedIn

Published on July 10, 2014 By Michael Cohn

You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. Continue reading

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