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Being Mindful of Appropriateness of Online Content

Published on January 5, 2012 By Jonathan Cohn

You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do.

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Making Social Media Sing for You

Published on October 29, 2011 By Carolyn Cohn

You have been using social media channels for your business for quite a while now and in the beginning it seemed exciting and progressive. Now, you are feeling like it is getting stale. You need to make it sing again.

Globalizing Your Business Using Social Media

Published on September 29, 2011 By Michael Cohn

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

How to Get Quicker and More Relevant Email Responses

Published on September 17, 2011 By Carolyn Cohn

Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait.

How to Play Nice Online

Published on September 1, 2011 By Michael Cohn

In your frequent and regular interactions with customers online, there are ways to behave and ways not to behave. The relationships that you share with customers are critical to the success of your business. No matter what, be nice.

The Power of Testimonials to Draw New Clients

Published on July 28, 2011 By Michael Cohn

You have a web presence but you don’t have testimonials from satisfied clients. Without testimonials, which are a great part of your credibility, people will be reluctant to interact with you and will certainly be reluctant to buy from you.

The Comfort Level of Employees and Employers with Social Media

Published on June 14, 2011 By Carolyn Cohn

One of the issues that company executives are concerned about in this age of social media is how their employees are using it and whether it is potentially damaging to the business’s reputation. The approach should be cautious.