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Presenting a Compelling Business Story

Published on March 28, 2013 By Michael Cohn

Every business needs to have a definitive position and a compelling story. Customers won’t buy anything from you or even entertain the idea if you don’t have a story that touches them on an emotional level. It’s human nature. Continue reading →

Important Points for Your Online Privacy Policy

Published on January 5, 2013 By Carolyn Cohn

Your privacy policy is an extremely important document and it has a direct influence on your success as a business owner. It is important for you to have one and to share it with others to demonstrate your integrity. Continue reading →

Making the Most out of Your Opt-in Process

Published on December 11, 2012 By Michael Cohn

When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you. Continue reading →

Hi Lisa! – What Not to Write as an Email Subject

Published on October 9, 2012 By LisaMarie Dias

I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment! Continue reading →

How to Write Professional Emails

Published on October 6, 2012 By Kenneth Lang

Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone. Continue reading →

Turning Your Online Clients Into Loyal Advocates

Published on May 15, 2012 By Michael Cohn

The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now. Continue reading →

Accepting the Right LinkedIn Connections

Published on March 3, 2012 By Michael Cohn

When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach. Continue reading →

Apologizing Effectively Online

Published on February 28, 2012 By Carolyn Cohn

As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens. Continue reading →

Being Mindful of Appropriateness of Online Content

Published on January 5, 2012 By Jonathan Cohn

You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do. Continue reading →

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship. Continue reading →