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Turning Your Online Clients Into Loyal Advocates

Published on May 15, 2012 By Michael Cohn

The rules have changed. Your clients are no longer willing to accept anything less than what they want when it comes to doing business with you and your company. They want what they want and they want it now.

Accepting the Right LinkedIn Connections

Published on March 3, 2012 By Michael Cohn

When it comes to social media, quality versus quantity must be considered. This certainly applies to LinkedIn as well. Considering that you use LinkedIn for business, you want to ensure that the quality of your connections is above reproach.

Apologizing Effectively Online

Published on February 28, 2012 By Carolyn Cohn

As polite and appropriate as you try to be online, sometimes you may write something that is misconstrued or that inadvertently causes offense. This happens to everyone on occasion. What’s important is how to fix it if it happens.

Being Mindful of Appropriateness of Online Content

Published on January 5, 2012 By Jonathan Cohn

You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do.

Earning Attention Rather Than Demanding it

Published on December 24, 2011 By Michael Cohn

You have a great deal of information to share with others. You don’t want to force it on others. You want to earn their attention instead of demanding it. Earned attention is a building block of a sustainable relationship.

The Science Behind Email Marketing

Published on December 15, 2011 By Michael Cohn

When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the most effective and why. Many people have different approaches and what works for one business may not work for another.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Making Social Media Sing for You

Published on October 29, 2011 By Carolyn Cohn

You have been using social media channels for your business for quite a while now and in the beginning it seemed exciting and progressive. Now, you are feeling like it is getting stale. You need to make it sing again.

Globalizing Your Business Using Social Media

Published on September 29, 2011 By Michael Cohn

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

How to Get Quicker and More Relevant Email Responses

Published on September 17, 2011 By Carolyn Cohn

Everyone has Email. People use Email many times throughout their work day. Email gives people important information and enables everyone to progress in their work. What do you do when you send an Email and then you wait and wait.