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Making Your Brand a Raging Success

Published on April 23, 2013 By Michael Cohn

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading →

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading →

Sharing a Brand’s Enticing Story

Published on January 17, 2013 By Carolyn Cohn

Every brand needs to tell a story. You also need to convey the story in a compelling and irresistible way so that your audience is enticed into not only reading what you are sharing but also in reading further. Continue reading →

How to Make Your Brand Stand Out Online

Published on October 16, 2012 By Traian Neacsu

In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. Like it or not, your business is now more dependent on Google organic search results than ever – Many Americans research products online and B2B decision makers begin their research on search engines when looking for new products or services for their company. Continue reading →

Giving Your Business an Attention Grabbing Name

Published on September 20, 2012 By Michael Cohn

When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great. Continue reading →

The Rules of Branding Your Online Business

Published on March 22, 2012 By Michael Cohn

The way that you do business online when it comes to branding is not willy nilly. There are specific rules to follow and there is a code of ethics just as there is with any business. Continue reading →

The Transition From Social Media to Social Business

Published on March 13, 2012 By Carolyn Cohn

Nowadays, many people still think of social media as an entertainment tool whereby people can share a part of their lives with others. Understanding how powerful it is for business will help you gain great strides toward business success. Continue reading →

Optimizing Online Searches

Published on February 23, 2012 By Michael Cohn

It is critical that your online presence is strong and that you can be found easily by others who are interested in your offerings. It is very important that you make the most of your social media connections. Continue reading →

Pinterest, What it Is and How to Use it for Business

Published on February 14, 2012 By Michael Cohn

Pinterest is a image-sharing website and app where people can build and maintain image collections that are based on a theme. Pinterest also connects people professionally through their tastes and interests universally. Continue reading →

The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical. Continue reading →