Tag Archive

Making Emotional Connections With Your Brand

Published on March 29, 2014 By Michael Cohn

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

A Pinterest Guide for Your Business

Published on December 17, 2013 By Richard Larson

Pinterest is an excellent social media outlet for businesses to showcase their products and services, but more importantly, businesses can give their customers content and visual ideas of how to use their products and services. Those customers, in turn, can share the content on their own social channels, which will help increase your company’s social exposure. Continue reading

The Effect of Images on Your Brand

Published on August 10, 2013 By Michael Cohn

In the past, marketing through social media was all about content. Of course, it is still about content; however, it is also about images which truly serve to enhance the concepts of whatever you are sharing with your audience. Continue reading

Managing Your Online Reputation

Published on August 3, 2013 By Michael Cohn

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Building Credibility as an Expert

Published on June 18, 2013 By Michael Cohn

As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that. Continue reading

Making Your Brand a Raging Success

Published on April 23, 2013 By Michael Cohn

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Sharing a Brand’s Enticing Story

Published on January 17, 2013 By Carolyn Cohn

Every brand needs to tell a story. You also need to convey the story in a compelling and irresistible way so that your audience is enticed into not only reading what you are sharing but also in reading further. Continue reading

How to Make Your Brand Stand Out Online

Published on October 16, 2012 By Traian Neacsu

In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. Like it or not, your business is now more dependent on Google organic search results than ever – Many Americans research products online and B2B decision makers begin their research on search engines when looking for new products or services for their company. Continue reading

Giving Your Business an Attention Grabbing Name

Published on September 20, 2012 By Michael Cohn

When it comes to naming your business, it is critical that your name choice is the most effective and enticing that it can be. It must grab the attention of your connections online and in person so make it great. Continue reading

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