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The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today.

Earning Valuable Attention for Your Business

Published on December 8, 2011 By Carolyn Cohn

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Getting Back to Basics With Social Media

Published on November 26, 2011 By Michael Cohn

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics.

How to Position Yourself as a Subject Matter Expert

Published on October 27, 2011 By Michael Cohn

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.

Defining Your Social Media Avatar

Published on October 8, 2011 By Michael Cohn

Avatar is defined as manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity. You choose to make your Avatar whatever you want it to be. It is what you project to others.

Your Online Reputation – You Should Be Proud of it

Published on September 15, 2011 By Michael Cohn

If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.

Causing Your Brand to Stand Out From the Competition

Published on September 8, 2011 By Carolyn Cohn

If you want to succeed in business using social media, you need to get people to notice you and your brand. It is especially important if you have a product or service that is not as unique.

How to Select Keywords

Published on September 6, 2011 By Michael Cohn

Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you. Therefore, if you want your business to succeed, you must use the most relevant keywords possible