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The Rules of Branding Your Online Business

Published on March 22, 2012 By Michael Cohn

The way that you do business online when it comes to branding is not willy nilly. There are specific rules to follow and there is a code of ethics just as there is with any business.

The Transition From Social Media to Social Business

Published on March 13, 2012 By Carolyn Cohn

Nowadays, many people still think of social media as an entertainment tool whereby people can share a part of their lives with others. Understanding how powerful it is for business will help you gain great strides toward business success.

Optimizing Online Searches

Published on February 23, 2012 By Michael Cohn

It is critical that your online presence is strong and that you can be found easily by others who are interested in your offerings. It is very important that you make the most of your social media connections.

Pinterest, What it Is and How to Use it for Business

Published on February 14, 2012 By Michael Cohn

Pinterest is a image-sharing website and app where people can build and maintain image collections that are based on a theme. Pinterest also connects people professionally through their tastes and interests universally.

The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today.

Earning Valuable Attention for Your Business

Published on December 8, 2011 By Carolyn Cohn

There is a whole lot of online garbage that comes to you via the Internet. When you get garbage, your first inclination is to press the “delete” button ASAP. On the other side, you want your content to be valued.

The Necessity of Elevator Pitches

Published on December 3, 2011 By Carolyn Cohn

Since 2008, when the US economy seemed to hit rock bottom, many people were forced to consider new ways of earning a living. Many opened their own businesses and introduced themselves to other business owners.

Getting Back to Basics With Social Media

Published on November 26, 2011 By Michael Cohn

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics.

How to Position Yourself as a Subject Matter Expert

Published on October 27, 2011 By Michael Cohn

As you are building your online reputation, one of the key elements that you need to establish is your position as a subject matter expert (SME). You need to go from anonymity to respected and credible expert.