Tag Archive

The Effectiveness of Adding Videos to Your Brand

Published on October 13, 2014 By Michael Cohn

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively. Continue reading

Understanding Branding Importance in Marketing Your Business

Published on August 14, 2014 By Michael Cohn
This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

Why You Should Brand Yourself

Published on July 3, 2014 By Michael Cohn

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

The Best Way to Build Your Brand Online

Published on June 21, 2014 By Michael Cohn

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

Creating an Amazing Brand on a Budget

Published on May 6, 2014 By Michael Cohn

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and inbound marketing being at its most popular, there are so many ways that you can brand your business effectively and inexpensively. Continue reading

Making Emotional Connections With Your Brand

Published on March 29, 2014 By Michael Cohn

It is common knowledge that, as a professional and as a business owner, if you don’t make an emotional connection with the other person, they will not buy anything from you. The same goes for your ability to form relationships with other people. If you can’t touch them emotionally, they won’t be interested in what you have to say. Continue reading

A Pinterest Guide for Your Business

Published on December 17, 2013 By Richard Larson
This entry is part 2 of 5 in the series Pinterest Marketing for Business

Pinterest is an excellent social media outlet for businesses to showcase their products and services, but more importantly, businesses can give their customers content and visual ideas of how to use their products and services. Those customers, in turn, can share the content on their own social channels, which will help increase your company’s social exposure. Continue reading

The Effect of Images on Your Brand

Published on August 10, 2013 By Michael Cohn

In the past, marketing through social media was all about content. Of course, it is still about content; however, it is also about images which truly serve to enhance the concepts of whatever you are sharing with your audience. Continue reading

Managing Your Online Reputation

Published on August 3, 2013 By Michael Cohn

Your brand reputation is a very large part of your business’s success. If other people don’t recognize and are not award of your brand, you won’t have anywhere to go. It is critical that you have a stragegy and a business plan from the beginning. Continue reading

Building Credibility as an Expert

Published on June 18, 2013 By Michael Cohn

As you are building your credibility, there are many things that you can do before you actually meet a single client or prospective client. Positioning your brand is critical before you do anything else. Everything else will follow after that. Continue reading

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