Tag Archive

Better Branding with Hashtags

Published on April 13, 2015 By Michael Cohn

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Published on April 2, 2015 By Michael Cohn

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Small Business and the Marketing “Kits”

Published on March 19, 2015 By Deborah Anderson

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Continue reading

Using Your Facebook Page Cover Photo to Get Noticed

Published on December 25, 2014 By Michael Cohn

Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Published on November 13, 2014 By Owen Andrew
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

How to Perfect Your Brand Message

Published on November 10, 2014 By Michael Cohn
This entry is part 2 of 3 in the series The Role of Branding in Your Marketing Strategy
 

As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately? If you have and it isn’t what you want it to be, you need to perfect your brand message. Continue reading

The Effectiveness of Adding Videos to Your Brand

Published on October 13, 2014 By Michael Cohn

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively. Continue reading

Understanding Branding Importance in Marketing Your Business

Published on August 14, 2014 By Michael Cohn
This entry is part 1 of 3 in the series The Role of Branding in Your Marketing Strategy
 

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.
Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Continue reading

Why You Should Brand Yourself

Published on July 3, 2014 By Michael Cohn

Personal branding is about honing your skills, narrowing your focus, and clearly understanding what you’re passionate about. Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the only solution to their problem. Of course, you can only do that if you have an edge that nobody else has. An edge that is unique enough to be irresistible to others. Continue reading

The Best Way to Build Your Brand Online

Published on June 21, 2014 By Michael Cohn

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

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