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Branding 101 – Revisiting the Basics

Published on September 3, 2015 By Michael Cohn

In many respects, there is nothing more important to your success than your brand. If you have been in business for a very long time (or even for quite a while), you have moved away from the basic principles. The chances are very good that you remember those principles but there may be some that have slipped your mind. Continue reading

Growing Your Personal Brand Effectively

Published on August 24, 2015 By Michael Cohn

Personal branding is not just for people who are in the public eye. Personal branding is for everyone and it is essential that you understand how important it is for you and for your business. That is especially true nowadays, with the popularity of the Internet and with the explosive amount of interactions on the various social media channels. Continue reading

B2Bs versus Nonprofits – The Lessons Learned

Published on May 28, 2015 By Carolyn Cohn

Nowadays, there are many different types of business and nonprofits are a type whose numbers are increasing substantially and rapidly on a very consistent basis. In addition to businesses competing across the board, nonprofits are also vying for an increased amount of donations. Continue reading

Better Branding with Hashtags

Published on April 13, 2015 By Michael Cohn

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Published on April 2, 2015 By Michael Cohn

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Small Business and the Marketing “Kits”

Published on March 19, 2015 By Deborah Anderson

There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business. Continue reading

Using Your Facebook Page Cover Photo to Get Noticed

Published on December 25, 2014 By Michael Cohn

Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it. Continue reading

Maintaining Brand Image Consistency Across Social Media Channels

Published on November 13, 2014 By Owen Andrew
This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy
 

Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Continue reading

How to Perfect Your Brand Message

Published on November 10, 2014 By Michael Cohn
This entry is part 2 of 3 in the series The Role of Branding in Your Marketing Strategy
 

As a business owner, you have a brand. In fact, even if you don’t own your own business, you still have a brand. Your brand may be personal, professional, or both. Have you taken a hard look at your brand lately? If you have and it isn’t what you want it to be, you need to perfect your brand message. Continue reading

The Effectiveness of Adding Videos to Your Brand

Published on October 13, 2014 By Michael Cohn

Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively. Continue reading

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