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Grabbing Your Readers Through Incredible Storytelling

Published on May 5, 2012 By Carolyn Cohn

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue.

Emotionally Engaging Your Online Readers

Published on April 19, 2012 By Carolyn Cohn

Content is King. Your words influence your readers and cause them to take some particular action. The action is determined on how you make them feel. If your content touches them emotionally, they will react with feelings.

Editing Your Content After It Was Posted

Published on April 12, 2012 By Carolyn Cohn

There seems to be some controversy when it comes to whether it is appropriate to edit your content after you have already posted and syndicated it online. It depends on your approach and your reasons for editing after the fact.

Giving Longevity to Your Online Content

Published on March 31, 2012 By Carolyn Cohn

Content marketing (and content itself) is a basic, fundamental, critical contributing factor to the success of your business. It is at the heart of communications with your business connections and without it, you couldn’t relate with anyone on any level.

Content Creation Is so Much More Than Blogging

Published on March 27, 2012 By Carolyn Cohn

Many people are confused about the notion of what it means to blog versus what it means to create content. Think about the two as different sizes of plastic containers. Blogging fits neatly in the smaller container.

The Art of Corporate Blogging

Published on March 15, 2012 By Carolyn Cohn

Blogging for business is a strong and wonderful reality. Just because the content is geared toward business people doesn’t mean that it can’t be compelling, interesting, informative and educational. Your content serves as a vehicle to help others in many ways.

The Art of Conversation and Social Media

Published on March 8, 2012 By Carolyn Cohn

The success of social media is completely dependent on relationships. Relationships flourish because humans converse with each other on an ongoing and consistent basis. Without conversations, social media would not exist. Everyone must converse to make social media work.

Formatting Article Titles for Submission

Published on January 28, 2012 By Carolyn Cohn

If you write and submit a lot of articles to business directories, you are aware that there are usually strict submission guidelines that need to be followed. All parts of the article are included, including the title.

Effective Concepts for Your Blog

Published on January 24, 2012 By Carolyn Cohn

Your blog is for your business but it is also intended to grab the attention of your target audience, which is not such an easy thing to do. You need to write exciting and compelling content that captures their attention.

The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.