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Luring Clients Through Your Blogs

Published on June 8, 2015 By Michael Cohn

Blogging can be an extremely effective, inexpensive, and compelling way to get your readers to become clients. If your blog posts are well written and thought-provoking, they will ensure that your brand and your offerings affect your readers in a way that makes the content stick with them and gets them not only to think about what you are saying but also to keep you on tip of their tongues when it comes to their needing what you are offering. Continue reading

Taking Stock of Your Content Marketing Approach

Published on May 25, 2015 By Carolyn Cohn

Most people in business seem to understand that content marketing is one of those things that is necessary for people if they wish to succeed and to bring their businesses to the next level. You may be doing many things that are helping your to succeed; however, it may be time to examine what you are doing and to identify any mistakes that you are making with your content marketing campaign. Continue reading

Sharing Amazing Content Every Time

Published on May 18, 2015 By Carolyn Cohn

Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next. Continue reading

Creating Effective Web Content in Foreign Languages

Published on April 9, 2015 By Carolyn Cohn

Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your website. It is definitely a tremendous advantage for you to be able to accomplish this. It will really expand your reach and it will dramatically open doors that have never been open before. Continue reading

Increasing Your Exposure with LinkedIn Publisher

Published on March 23, 2015 By Michael Cohn

By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Continue reading

Tips for Successful Content Marketing

Published on March 5, 2015 By Carolyn Cohn

When it comes to using content marketing for your business, there are many different tricks and tools that you can use to get the most out of the experience. No matter what type of business you own, content marketing is probably a part of it. Continue reading

Why Using Customized Content is Beneficial for Your Brand

Published on February 26, 2015 By Carolyn Cohn

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

Ensuring that Your Content Isn’t Ignored

Published on February 19, 2015 By Carolyn Cohn

You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you. Continue reading

Make Your Blogging a Raging Success

Published on January 26, 2015 By Carolyn Cohn

You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. Continue reading

Writing Concise and Compelling Social Media Content

Published on January 8, 2015 By Carolyn Cohn

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list. Continue reading

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