Tag Archive

Why Using Customized Content is Beneficial for Your Brand

Published on February 26, 2015 By Carolyn Cohn

You have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. Continue reading

Ensuring that Your Content Isn’t Ignored

Published on February 19, 2015 By Carolyn Cohn

You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you. Continue reading

Make Your Blogging a Raging Success

Published on January 26, 2015 By Carolyn Cohn

You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. Continue reading

Writing Concise and Compelling Social Media Content

Published on January 8, 2015 By Carolyn Cohn

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list. Continue reading

Top-Quality Content Has No Inhibitions

Published on December 8, 2014 By Carolyn Cohn

In the beginning of your content-sharing journey, you make a wonderful first impression with the quality of your content. Of course, over time, you will need to maintain that top quality. In order to accomplish that consistently, you will need to put your inhibitions aside and give your readers something really valuable. Continue reading

Creating an Optimized Blog Post

Published on November 17, 2014 By Carolyn Cohn

You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success. Continue reading

Elevate Your Business With Content

Published on October 30, 2014 By Carolyn Cohn

There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis. Continue reading

Content Curation Ideas and Tips for Your Brand

Published on September 29, 2014 By Carolyn Cohn

Content curation is a tool that is used by many people. However, there are those business people who don’t believe that you should post anything except original content. There are certainly varying opinions and if you decide that content creation should be a part of your strategy, there are many helpful tips and ideas out there that you can use to bring your business to the next level. Continue reading

Solving the Mysteries of Content Marketing

Published on September 15, 2014 By Carolyn Cohn

Content marketing is critical to the success of your business and traditional marketing is just as critical. In fact, you should use a combination of the two for the best possible outcome for your business. So, now you need to grasp exactly what content marketing is and how to use it most effectively. Continue reading

Identifying Your Topics for Content Curation

Published on August 27, 2014 By Carolyn Cohn

When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience. Continue reading

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