Tag Archive

Enticing Your Audience With Your Blog

Published on May 9, 2013 By Carolyn Cohn

You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more. Continue reading

Creating Great Personas for Fantastic Content

Published on May 4, 2013 By Carolyn Cohn

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading

Writing Appealing Content for Your Online Audience

Published on April 6, 2013 By Carolyn Cohn

The basics of writing are the same whether you write for an online audience or a print audience. However, there are certain differences in the writing approach and it is important to understand those differences for the greatest impact. Continue reading

Distinguishing Good Content From Great Content

Published on March 9, 2013 By Carolyn Cohn

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading

Calls to Action, What They Are and How to Use Them

Published on March 5, 2013 By LisaMarie Dias

If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind. Continue reading

Writing Perfect Content for Your Business

Published on January 3, 2013 By Carolyn Cohn

No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect. Continue reading

Writing Compelling Business Blogs

Published on December 29, 2012 By Carolyn Cohn

If you have a business blog, you understand what a challenge it is at times to constantly come up with fresh and exciting content on a regular basis. It forces you to be creative, innovative and compelling at once. Continue reading

The Differences Between Bloggers and Journalists

Published on December 27, 2012 By Carolyn Cohn

Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical. Continue reading

Dramatically Increasing Your Blog Visitors

Published on December 13, 2012 By Michael Cohn

Blogging is an extremely effective way of getting your word out online. Blogs teach new things and compel readers to read and leave comments on the content. They also share what they have read. It’s time to increase your readers. Continue reading

Making the Most Out of Recycling Your Online Content

Published on December 4, 2012 By Carolyn Cohn

You have done an amazing job of writing top-quality content and your readers have reacted extremely positively to whatever you have posted for them to read. Potentially, there can be two different content phases: original content and recycled content. Continue reading