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Transferring Your Email Writing Skills to Effective Marketing Content

Published on May 10, 2012 By Carolyn Cohn

Your written communications skills are critical to the success of your business. An important medium in which to develop them is your Emails. You can then take those writing skills and apply them to your marketing materials effectively.

Grabbing Your Readers Through Incredible Storytelling

Published on May 5, 2012 By Carolyn Cohn

The power of the written word is the first (and one of the most important) bridges between you and your readers. Your content must not only be well written but must also entice the reader and compel them to continue.

Emotionally Engaging Your Online Readers

Published on April 19, 2012 By Carolyn Cohn

Content is King. Your words influence your readers and cause them to take some particular action. The action is determined on how you make them feel. If your content touches them emotionally, they will react with feelings.

Formatting Article Titles for Submission

Published on January 28, 2012 By Carolyn Cohn

If you write and submit a lot of articles to business directories, you are aware that there are usually strict submission guidelines that need to be followed. All parts of the article are included, including the title.

Writing Content That Gets Noticed

Published on November 17, 2011 By Carolyn Cohn

You have been blogging for some time now. Since you started, you feel that you have established a momentum. However, your content isn’t getting as much as attention as you want. You need get it noticed by more people.

RSS Feeds for Your Blog – Long or Truncated

Published on November 15, 2011 By Michael Cohn

Your blog is extremely important to you and the Real Simple Search (RSS) feed is a critical part of the success of your blog. All blogs come with an RSS feed for your readers and you can choose truncated or not.

How to Promote Your Content Online

Published on August 27, 2011 By Carolyn Cohn

Writing compelling and beautifully expressed content is critical to the success of your business. However, that is only half of your success formula. The other half is sharing the content with as many high-quality connections as possible.

The Power of Humor in Blog Writing

Published on July 26, 2011 By Carolyn Cohn

There are many different ways to separate yourself from the crowd when it comes to blog writing. One of the most effective ways is through humor. People love humor and generally react to it with interest.

How to Avoid the Hard Sell in Your Content

Published on July 23, 2011 By Michael Cohn

You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them.

Niche Blogs Help You to Win More Customers

Published on July 9, 2011 By Marco Giunta

When you think of having a web presence, the first thought that probably comes to mind is establishing a blog. Most companies have a blog by now whether it’s updated on a regular basis or even just now and again. But if one blog is good, wouldn’t more be better? A blog can be an excellent tool to not only set you apart but also to leave your competitors in the dust. So how do you establish more than one blog? Get vertical.