Tag Archive

Generating Leads With Content Marketing

Published on March 18, 2014 By Michael Cohn

If you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads. Continue reading

Using Content Curation to Improve Your Brand

Published on December 24, 2013 By Carolyn Cohn

Some people are in favor of content curation and some are not. There are many different opinions and there are those people who feel that content curation allows the business owner to share current information and to be an advocate for the brand and to become privy to the business’s goals. Continue reading

What it Takes to Blog Successfully

Published on September 21, 2013 By Carolyn Cohn

Blogging is a wonderful way to get your content noticed and to boost your reputation and increase your professional exposure. The idea that blogging is such an effective online communication tool does not detract from the idea that you can have a lot of fun writing blogs as well. Continue reading

Catching Online Content Scrapers

Published on May 28, 2013 By Carolyn Cohn

Content scrapers are all over the Internet. They steal your content and use them for their own blogs without your permission. Some scrapers merely copy the content from your blog but many take content and present it as new. Continue reading

Creating a Content Marketing Success Checklist

Published on May 23, 2013 By Carolyn Cohn

When evaluating your success in business, it is an excellent idea to use a checklist to determine where you and your business fall on the success scale. No doubt, you are gathering metrics. A checklist is another valuable tool. Continue reading

Why Content Marketing Is Important for Your Business

Published on May 16, 2013 By Carolyn Cohn

You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing. Continue reading

What’s a Blog Without Comments?

Published on May 14, 2013 By Deirdre Breakenridge

When it comes to internal company blogs the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts. They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone informed and sharing useful information. Continue reading

Enticing Your Audience With Your Blog

Published on May 9, 2013 By Carolyn Cohn

You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more. Continue reading

Creating Great Personas for Fantastic Content

Published on May 4, 2013 By Carolyn Cohn

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading

Distinguishing Good Content From Great Content

Published on March 9, 2013 By Carolyn Cohn

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading

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