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Why Content Marketing Is Important for Your Business

Published on May 16, 2013 By Carolyn Cohn

You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing. Continue reading →

What’s a Blog Without Comments?

Published on May 14, 2013 By Deirdre Breakenridge

When it comes to internal company blogs the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts. They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone informed and sharing useful information. Continue reading →

Enticing Your Audience With Your Blog

Published on May 9, 2013 By Carolyn Cohn

You spend a great deal of time and effort on your content. You make sure that your content is enticing and educational so that it benefits your target audience. Your goal is to compel them to want to read more. Continue reading →

Creating Great Personas for Fantastic Content

Published on May 4, 2013 By Carolyn Cohn

On any given day (including weekends), the top priority for a marketer is to write fresh content. Times have changed because nowadays, providing fresh, fantastic content regularly is absolutely mandatory. Writing all of the time has become totally necessary. Continue reading →

Distinguishing Good Content From Great Content

Published on March 9, 2013 By Carolyn Cohn

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading →

Keeping Your Content on Track With an Editorial Calendar

Published on February 16, 2013 By Carolyn Cohn

Content marketing is not an easy thing to do well. Of course, it is absolutely essential that you market your content as effectively as possible. Keeping track of it is critical and using an editorial calendar is a wonderful tool. Continue reading →

Understanding Your Content Marketing Success

Published on February 14, 2013 By Carolyn Cohn

As you start to look back at your content marketing strategy this year and figure out what has worked and what has not, you should understand the factors that went into your strategy’s success and how it came to be. Continue reading →

Effectively Infusing Images Into Content Marketing

Published on February 9, 2013 By Michael Cohn

Graphic images in your content marketing are extremely attractive to your audience. You will certainly get a lot of mileage out of them. In many ways, images drive your content marketing across numerous social media channels and affect many people. Continue reading →

The Ten Commandments of Blogging

Published on February 2, 2013 By Carolyn Cohn

Blogging is very serious business, especially when you blog for business. Your first serious gesture is when you register your domain. You have started to make a commitment. The commitment is to your business and to your audience. Continue reading →

Writing Perfect Content for Your Business

Published on January 3, 2013 By Carolyn Cohn

No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect. Continue reading →