Tag Archive

Ideas for Social Media Monitoring

Published on May 2, 2013 By Michael Cohn

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Fundamental Principles of Web Analytics

Published on April 11, 2013 By Michael Cohn

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

How Web Analytics Can Help Your Business

Published on March 26, 2013 By Mike LaLonde

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading

Essential Social Media Metrics for Professional Success

Published on August 11, 2012 By Michael Cohn

Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help your business to achieve success. You are able to identify metrics that tell you definitively. Continue reading

The Effectiveness of Hootsuite to Manage Your Social Media

Published on May 3, 2012 By Michael Cohn

By now, you are involved with many social media channels for your business. You are working all of them consistently and regularly. Individually, they take a long time to manage. However, if you use Hootsuite, you just push one button. Continue reading

Always Keep the Search Engines in Mind

Published on March 20, 2012 By Michael Cohn

If you posted incredible content online yesterday, there is still the possibility that your readers may forget about it today. However, it is 100% guaranteed that the search engines will not. The relationship between search and social media is critical. Continue reading

Getting Back to Basics With Social Media

Published on November 26, 2011 By Michael Cohn

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics. Continue reading

Building Credibility in the Beginning of Your Business

Published on October 13, 2011 By Carolyn Cohn

When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold dear, and the quality of your products and services. You need to build credibility as quickly as possible. Continue reading

Valuable Mobile Apps for Your Social Media Campaign

Published on September 24, 2011 By Carolyn Cohn

Your mobile device has become more critical to your business lately. Many of the apps that you use are helpful but you want to really expand your list of apps that will be useful for your social media marketing campaign. Continue reading

How to Select Keywords

Published on September 6, 2011 By Michael Cohn

Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you. Therefore, if you want your business to succeed, you must use the most relevant keywords possible Continue reading