As wonderful and exciting as social media is for you and your business, it can also be challenging sometimes. However, none of those challenges are insurmountable. You just need to choose the correct and most effective approach for your business.
Social media is an extraordinarily powerful and effective tool,which, if used correctly, will help your business to soar to unimaginable heights of success. Once you fully understand the power that social media can wield for you and your business, you need to make sure that you use it properly and that you always have a sense of responsibility in mind. Social media will make all sorts of new opportunities available to you and your business. They may be opportunities that you have not even thought about before, let alone have a sense that they are there for you and that your business will become even more successful because of them. Always remember how important it is to keep up with all that is being offered. New tools are being introduced at an extremely rapid pace and it is critical that you take advantage of as many of them as you can. There are several possible social media challenges that you may encounter with your business and it is important to tackle them in the most effective way possible. Bear in mind that social media is not the easy path to professional success. It requires a great deal consistent effort and persistence and dedication. The following are some of the challenges that you may very well face:
No matter what, you must never, ever step on other people’s privacy when it comes to online interactions. The particular social media channel with which you are interacting is irrelevant. You will see that people will simply not accept that behavior from anyone. If you are not able to adhere to that principle and respect other people’s privacy, you won’t get very far in your business. Of course, privacy is closely linked to security, which is a giant issue when it comes to online interactions.
Be consistently transparent
Because social media is limitless, you have the capability of interacting with people on a universal level. There is not a single person with whom you are not able to interact, no matter where in the world they are located. That gives you exposure to all sorts of cultures, ethnicities, religions and geographic regions. Because of that extreme diversity, it is important that there is a universal language that has been established among all people. If that is not the case, it will be like the Tower of Babel. Nobody will be able to understand each other.
The coupling of social media and mobile devices is an absolute. Many people who use mobile devices are heavy social media users. The mobile sector represents an important percentage of social media. In fact, the mobile device users are critical to driving business and helping social media to have such an impact on business success today.
Numerous businesses, especially those that have been in existence for a long time, find it difficult to blend social media with their way of doing business. Integrating the social aspect into the way that people are doing business has a tremendous impact on so many things. It affects the way in which the business markets, public relations, communications, and many other aspects of the business. Of course, it is expected that it will take some time to learn how to integrate social media into the business; however, it will all be worth it in the end.
Establishing solid relationships
Once relationships have been established, they must be nurtured in order to become solid and to truly flourish. No business in the universe can succeed without the relationships behind them. The relationship will bring you so much further and is so much more meaningful than the one-time sale. It must always be about the relationship.
Return on investment (ROI)
At times, it is not so easy to measure ROI for your business. It is important to stick with it and not to give up on social media simply because it is more difficult to measure the results of success. Remember that it is certainly not impossible to do so. You just need to approach the metrics in a different way. Google Analytics (or some other tool that will give you similar information) is an excellent tool to start with.
Until you get used to it, integrating and successfully using social media for your business can be challenging. However, you will see that once you start doing it on a regular basis, you will find it inspiring and motivating. Of course, you must be willing to dedicate yourself to devoting the time, coming up with fresh content as often as possible and engaging with others as much as possible in order to succeed. Within months, you will start to see your hard work start to pay off. Remember that you won’t see instantaneous results because that is just not realistic for any business effort. If you can be a little patient, it will all be worth it in the end. If you have the most effective strategy when it comes to social media, and then execute it successfully, you can’t lose.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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