Strengthening Your Twitter Relationships


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Twitter continues to be a strong social media contender. Facebook and LinkedIn are still extremely strong and they are constantly introducing new features. However, so is Twitter and people should try to find new and improved ways to connect.

The perception of Twitter

You may still believe that Twitter is a fun, little social media channel that enables you to tell people about what you had for breakfast or which movie you saw over the weekend. However, it is so much more valuable than that for your business. It is a really good idea for you to take a look at how you are using Twitter as well as examining the people on Twitter who follow you and whom you follow. When it comes to your Twitter relationships, it is important to examine the quality of your list of people. Your Twitter relationships may be very lucrative but may possibly take some scrutiny. Not only should you eliminate relationships that no longer work for you but you should also connect with people with whom you feel you can share a mutually beneficial relationship.

The many wonderful benefits of Twitter

Twitter is an extremely effective social media channel for being educated, listening and sharing information. It is also a wonderful way to have real-time discussions that can turn into more. Comments back and forth can turn into relationships that turn your Twitter followers into clients eventually. However, it is advisable to choose quality over quantity when it comes to collecting followers. It all really depends on how you intend to use Twitter and what you wish to get out of it. You will hopefully find that the Twitter followers with whom you connect will be professionally beneficial to you and your business. The reason that Twitter is so successful is because you and other people take the time to use it. Interaction is key to your business’s success in all of its forms among all of the different social media channels. Many of the social media channels work differently but there is one objective that they all have in common. They all thrive on interaction and communication. As is always the case, you will get out of Twitter whatever you put into it.

You have it so use it

Creating relationships with Twitter followers is, in many ways, the same as creating relationships face to face. Many people created their profile on Twitter because they heard that it was a good thing to do. However, after they established the profile, they didn’t really do much with it after that. Many people don’t understand how useful it is when it comes to getting your message out there and really building something valuable with other people. When it comes to letting the world in on your offerings, Twitter is a great way to do it. It is not only important for you to get to know other people online but it is also very important for them to get to know you.

Your approach

You may be asking yourself at this point how you can go about strengthening your Twitter relationships. There are several tips for this. First of all, make sure that your tweets are consistent, regular, and frequent. Timeliness is also critical. If someone asks you a question or leaves an important comment that deserves a response, you have a responsibility to give one and to do it relatively quickly. In the beginning of becoming heavily involved with Twitter, you may want things to happen more quickly than they are happening. Patience is definitely a virtue in this situation. You should also make sure that your tweets are going to the most appropriate people and that your communications are always polite and respectful. Make sure to tweet in the most effective manner possible and if you share compelling information, you will be sure to get positive responses.


People share relationships on many different social media channels; however, the relationships that they share on Twitter are unique and must be handled and nurtured in a way that respects that uniqueness. Twitter is still an extremely important social media channel for business. You have an obligation to treat it as seriously as you can and to make sure that you get everything out of it that you want.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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