In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you.
Working your social media strategy
When you first begin to work your social media marketing strategy, you must work with a plan so that you effectively get to your destination. Otherwise, it is like driving a car without having a goal in mind at the end. Undoubtedly, you may have a social media marketing plan that is different than that of another person. Each business is unique and each individual is unique. Therefore, each strategy will be unique.
One of the most appealing things about social media is that you won’t have to spend a lot of money. Of course, that doesn’t mean that you won’t have to make any investment. The investment that you will need to make will be in time and effort. If you don’t understand the importance of creating a social media marketing strategy before you actually start to get involved with social media channels, there is a very good likelihood that your website will not be a success. You need to do it the proper way for it to come out the way that it should.
When it comes to using social media for your business, it is very different than using it for your personal entertainment. Social media channels are very public and what you do and say through them will reflect on you and your business. You shouldn’t make the mistake of thinking that nobody will be paying attention to what you have posted. Everyone will pay attention and they will continue to pay attention. On the other hand, you don’t really have the option of not using social media for your business. That would be worse than being more public than you should be. Remember how important it is to pay close attention to what your analytics are saying. You must constantly be working toward a goal and it is critical that you keep the end in sight at all times.
Why do you need a strategy?
You may be asking yourself why you really need a social media marketing strategy. As a business owner, your ultimate goal is to sell your products and/or services and thus achieve greater success for your business. Without selling your offerings, you will never have a return on investment (ROI). If you work it properly, you will get back what you put in and hopefully, more. The way that you determine your ROI is by figuring out if you have achieved your objectives, which include successfully executing your strategy. At the beginning, you may be at a bit of a loss when it comes to setting up your strategy. It is an excellent idea, at that point, to think as simplistically as possible. When developing your strategy, think about people before technology. You should start with what the people’s desired end is. You should answer the following six questions:
- Who do you wish to reach?
- What do those people want to achieve?
- When should you interact with those people?
- Where should you interact with those people?
- Why should you engage with those people?
- How can you really help them and make a big difference for them?
If you can successfully answer all of those questions, your social media marketing strategy will fall into place very easily. The strategy is critical to you and your business and certain steps, as outlined above, must be followed in a specific order.
Your social media marketing strategy must be in place from the very beginning and it must align perfectly with what you wish to achieve. It is critical that you put the strategy in place before you do anything else. If you do, provided that it is a sound strategy and one that truly fits your business’s goals and objectives, you will see everything fall into place after that and you will meet your objectives and enjoy success at the end of that journey. Growing your ROI results is critical to your continued success and it has never been more important than it is today. At the same time, it is important for you to identify those elements in your social media marketing strategy that aren’t working effectively. Those should be eliminated and new elements should be put in their place.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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