There are those who believe that social media has taken over the power and impact that Email once had when it comes to marketing. That is absolutely not true. In fact, social media and Email work extremely well together.
The reason behind the power: Everyone understands how Email works and what type of impact it has had on communication. Email marketing in and of itself is a really effective tool; however, if you combine Email and social media in your marketing campaign, you will immediately increase your ability to get your message out to a huge number of people in an extremely short amount of time. This will give you far more power when it comes to the effectiveness of your marketing campaign. You can add “share” buttons to your Emails, which will bring your recipients to the various social media channels of your choosing. This will allow your content to go way beyond your Email list. Another very positive effect that it will have is that it will spark a great deal more interest in other people when it comes to their being involved with you and your offerings.
Successfully combining social media and Email in your marketing campaign: It is critical for all business people to understand how to combine the two. It is important for you to remember that nowadays, you are not “talking at” your customers and prospective customers. Instead, you are interacting with that and your discussions are very much a two-way street. The human factor has become an integral part of your relationships with other people. Email is an extremely effective way of getting your message across and social media is the most effective way to spread what you are trying to convey. If you combine them, you will have a winning pair. In order to be successful, you need to listen to what other people are saying to you and you need to respond to them in live time.
Integrating social media and Email marketing: There are several ways to integrate the two, such as sharing your network. This link lets people who have gotten an Email from you share it with the members of their social media communities. Of course, this implies that those people will share the information, who will, in turn, share the information, etc. Before you realize it, your content has gone viral. It could do wonders for your online exposure, brand recognition, traffic generating, sales increase, and much more.
It is very important not to take for granted the idea that your Email recipients know what to do when they see a social media share button the Emails that they receive from you. Make sure that your communication with them is as clear as possible. You should express to them precisely what you want them to do next. Also, make sure that you offer them a subscription that they can opt into. That is a great way to generate a lot of buzz.
WIIFM: It is extremely important to always put the other person’s needs above your own. Your main objective is to solve the other person’s problems. If you can do that, they will buy what you are selling without question.
Ensure that your social media channels are in tip-top shape: If you send someone an Email and you want them to connect with any of your social media channels, you better make sure that your social media channels have everything (within your profile) that needs to be there. Remember that people connect with you on a human level. That means that you must have all of your profiles filled in (including a professional photo, interesting information about your, etc).
There are many tools that exist today (some older and some newer) that, when used in tandem, are much more effective and successful than when they are used separately. Email and social media are two of those things. Separately, they are great. Together, they are dynamite!
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About the Author.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).