Seniors: An Untapped Source for Your Social Media Campaign


With age comes wisdom. There is a tremendous and virtually untapped resource that you should include in your social media marketing campaign. Senior citizens are generally not considered part of the online community. But they certainly are, with numbers increasing.

The social media community, as a whole, has not considered seniors as a valuable group of people who can offer a broad list of skills and much knowledge that would contribute tremendously to social media in its entirety. There are numerous advantages to getting seniors involved with your social media marketing campaign. The following are just some of the more obvious ones:

  • Values: If you think about it (just a little), you will realize that senior citizens have basic values that you would want as part of your social media campaign. They generally have a set of ethics that can be translated into professionalism, honesty and integrity.
  • Credibility: When seniors have knowledge in a certain industry, you can feel secure in the idea that they are also credible in that field. You cannot put them in the same category as a young person who is either in school and working toward completing his or her education or just out of school and pursuing entry level positions. Seniors have been around and have accumulated a great deal of knowledge and expertise, which will prove invaluable to your business if you are smart enough to get them involved.
  • People skills: Seniors have great people skills. They love to share their life experiences with other people and are happy if they can help others. They also love to take on new challenges, which will keep them active and will get them to focus on things other than their own lives.
  • Attitude: Most seniors are not stressed. It may be because they are not generally forced to work on a 9-to-5 schedule and are able to do things at their own pace. Many business people would benefit tremendously if they weren’t always working at such a frenzied pace.
  • Compensation: A large number of seniors want to work as opposed to having to work. Because of the fact that they are financially set and don’t have the pressure of having to do anything to make money, they have positive attitudes and will give you more than 100% when it comes to the job.
  • Work standards: Nowadays, the work standards are much less rigorous than they were in the past. Seniors, however, are used to those old standards and will work according to them. Because of that, they will be deliver a much better work performance to you on the job.
  • A wealth of experience: Many seniors did all sorts of different types of work in their former careers. They have a great deal to bring to the table that you will find valuable in your work.
  • Valuable contacts: The older you are, the more people you know. Over the years, they would have build up a substantial list of people whom you can reach out to through social media in order to promote your business and your brand.


Seniors are a valuable and important group of people to include in your social media campaign when you are deciding on staff as well as other aspects of your online presence and business’s reputation. Although you may have to teach them some basic principles regarding actually connecting to social media channels as well as getting those social media channels to work effectively for your business, you will see that they learn quickly and very soon, you will be considering them an important part of your business. They have the potential to contribute a great deal to your success and you will generally find that they have qualities that you often will not find in younger people. For an even broader and more informative idea on this topic, please go to Senior Citizens and Social Media.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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