Your blog postings are going well but it is getting more and more difficult to come up with new topics about which to write. After reading this article, coming up with blog topics will no longer be an issue.
One of the very first topics that you should write about is frequently asked questions and concerns that your customers have. It should be relatively easy to come up with a list. Among the questions that you will want to write about, you should ask what prevents your customers from buying any given product or service.
This blog topic will go very far when it comes to generating content. Are your customers worried about pricing? Do they have any questions about quality? As a business owner, are you able to persuade them to buy from you instead of someone else when they are on the fence? What do you say to them in that situation? These questions are the fodder for excellent blog posts that will be of great interest and great value to your online audience.
Another positive side effect to approaching your blog posts in that way is that you will learn more about your customers and be able to serve them more effectively and thus, succeed more in your business. You should apply each and every one of your questions to each and every one of your customers. It will become your standard when it comes to relationships with your customers.
Save time in person
It is an excellent idea to try and anticipate the questions that your customers ask before they actually ask them. If you are able to do that, you will be one step ahead and it will be very appreciated by your customers. It is critical that you do your homework as much as possible. People like to feel that they are important to you. They want to feel that their needs are your top consideration. By laying the foundation for the communication with them in advance and not wasting their precious time, you are thinking about them and not you.
An extensive list of topics
The following is a list of additional possible blog topics.
- Tips and tactics
- Reviews of new products
- Introductions of new products
- Insightful information from company officers
- Updates on your business and on your products and services
- Surveys and follow-ups to the surveys
- Industry news and events
- Current projects
- Promotions and contests
- Customer testimonials
- Business changes that could affect customers
- New uses for existing products/services
- Links to other relevant sites
- Tips on finding valuable products/services offered by other companies
Educating your customers
Educating your customers is very important. Part of the education can be a discussion of what businesses should not due. You can take your examples of this from horror stories of other businesses. That is an excellent blog topic and it is guaranteed to attract a large number of readers. Your customers will choose to buy from you because what you are saying makes sense and you will have given them the feeling that they can trust you. People generally don’t buy from other people if they don’t trust them.
Why would your customers choose you over other people?
It is essential that when asked the question “Why should I choose to buy from you over buying over John Smith on the corner of Main Street?” you have an immediate answer. It is clear that if you can’t come up with a good answer, you probably won’t remain in business for very long.
A good way to formulate a response is if you try to imagine yourself in the shoes of the customer visiting your blog. Try to think of the sorts of questions that they might ask you. Try to think about what kinds of questions people who are interested in your offerings might ask. Pay attention to the questions that come out of your face-to-face meetings with them as well as your Email communication.
Writing blog articles for your business as well as for other businesses that need content generated is very lucrative and it is a great way to earn additional income and to fulfill the needs of other business owners.
Coming up with blog topics should be relatively easy. You have gotten some good ideas here and you will see that once you start to gain momentum, your writing will come very easily to you. It is not essential to have perfect blog articles published. It is, however, essential for you to offer valuable and helpful information that satisfies the needs of the people who have graciously agreed to spend the time reading what you write.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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