You have a social media campaign for your business and you feel that it is unique and much better than the campaigns of all of the other businesses around you. What makes your campaign special and successful?
There are many possible characteristics that can contribute to the success of your campaign. When you are involved with social media marketing for your business, you are creating a buzz about your offerings and more and more people will want to buy what you are selling. Please see some valuable tips below:
- The viral quality: Successful social media campaigns spread very quickly. If your campaign is not spreading quickly, it is not effective. A good way to gauge the potential success of your campaign is to try a micro campaign. It is much easier to test the effectiveness on a small scale than to jump in with both feet in a grand manner without testing the waters first.
- Value: An effective social media campaign is one that provides value to other people. There are several ways to provide value; among them is sharing important and useful information that solves the problems of the people with whom you connect.
- Quality: It is extremely important to not only share information but to make sure that the information that you are sharing is of high quality. Remember to continually share original content. It is a very bad idea to keep recycling the same content over and over again.
- Good branding: Your campaign should “sing” your brand. You should use your logo, tagline, colors, and any and all other aspects of your brand in facets of your campaign. If you should happen to include videos in your campaign, make sure that your brand is on them also.
- Metrics: It is critical that you keep track of your social media campaign efforts and the results that they produce. It is very important that you pay close attention to the analytics on a regular basis. You should constantly strive to improve upon what you have to produce better and better results.
- High-quality content: You need to make sure that the content that you offer is always very well written and grammatically sound. The most sensible approach is to have the writing be simple and to use short sentences.
- No hard sell: The point of your campaign is not to sell your products and/or services. It is to establish and maintain relationships and to provide valuable information to other people. Others will start to trust you and feel that you have strong credibility if you use this approach. Interacting with others is the way that you will strengthen those relationships and eventually, your business will become more and more successful.
- Innovation: In order for your campaign to be successful, you need to get people to notice you and your business. If your campaign is dull and boring, nobody will pay attention. You need to make sure that your social media campaign has your unique voice, which is genuine, exciting, creative, and touches them in some way.
- Listen hard: Feedback is essential to the success of your business and your social media campaign. A lot of people have something to say that is valuable for your business and you have a responsibility to listen to them. It is an important part of your relationships to express appreciation for the feedback that people go out of their way to give you. If you are not able to respond to them immediately, you need to acknowledge their feedback and tell them that you will get back to them soon with a more comprehensive response.
- Good organization: Even before you start your campaign, you need to plan the strategy. You should know your entire strategy before you start step 1 of the process. You must go in sequential order and not skip anything. You originally created the plan in a certain order for a reason. Deviating is not a good idea.
- The human touch: When it comes to marketing through social media, it is not a good idea to count on automation. You are building and maintaining relationships with humans, not robots. In order to successful continue to do that, you need to be directly involved. Your relationships will not grow themselves.
- Consistency: Your campaign must always be consistent. It is vitally important to publish content on a consistent and regular basis. Whichever schedule you choose, it is important to stay with it consistently.
- Enticement: In order to convert visitors to customers, you need to convince them that you have something that they need. You can lay the groundwork with incentives such as free eBooks, free products, white papers, free vouchers, free samples, etc.
- Blog: Before you do anything with your campaign, it is a good idea to have a blog for your business. Your blog should be the focal point of your campaign. It is helpful if you have social media sharing buttons on your blog so that other people can share your blog content.
- Discrimination: It is very important to be discriminating when it comes to your campaign. If you are connected to too many social media channels, your campaign will not be successful and you will get burned out.
- Different types of marketing: Social media marketing plus traditional marketing work together to make your business more and more successful. Just as you have put your brand everywhere possible, you can put your brand on products such as t-shirts and mugs. The more exposure your business gets the better.
- A Call to Action: Another extremely important element to a successful social media campaign is the Call to Action. The Call to Action is the way for your visitors to connect with you on a deeper level after reading what you are offering initially.
More and more businesses are involved with some sort of social media campaign nowadays. One of the most important reasons is that there is no cost involved. Traditional marketing, on the other hand, can be quite expensive at times. Additionally, social media marketing allows you to interact easily with your potential customers and existing customers. Businesses are experiencing an extremely high return on investment (ROI) for the effort that is put forth.
As you know, there are many different elements that are involved in a successful social media campaign. If you feel that your campaign is not working as effectively as you would like it to work, use the tips that are mentioned here and you will see that more people will be drawn to you and your business and you will start to enjoy greater and greater success.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).