Relationship Building Through Social Media


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Relationships are at the heart of social media success for your business. Your online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business.

To some people, establishing relationships with others may not be such an easy thing to do. It is extremely important to understand that if you are going to get anywhere with increasing your business’s revenue, you need to establish solid, substantial, mutually beneficial relationships. There are several principles that you should follow so that you can enrich the relationships that you have for your business.


As you are probably aware, authenticity will never be overrated. People know when you are being authentic and they know when you are not being authentic. Authenticity is spoken about a great deal. However, many people are using it as the latest buzz term when they are speaking about social media marketing. If you are truly authentic, you will see positive results and people will respond to what you are offering.

If you are being authentic, that means that you are also being transparent. If you are transparent, you won’t withhold negative feedback that you might receive about your business. In fact, you should bear in mind that you stand to learn a great deal from whatever negative feedback you happen to receive. People will respect you a great deal if you can stand up to negative feedback, learn from the situation and improve upon what you are offering based on that feedback. In every business, there will be negative feedback at times. It is not about the presence of the information. It is about what you do with it and how you learn from it.

Build trust with others

When it comes to doing business online, you need to establish relationships with others and you need to build trust on both sides. If people don’t trust you, they won’t interact with you and they won’t buy anything from you (which is, of course, your ultimate goal). Not only do you want to build relationships that are solid and will stand the test of time but  you also want to turn your business connections into loyal clients eventually. Of course, you need to realize that this takes time. Loyal clients are not built in a day. If you manage to acquire loyal clients, another benefit is that they will most likely tell their friends and colleagues about you and your business as well.

A great deal of your business’s success will come from word-of-mouth and that sort of loyalty will go a very long way. If you are going to succeed at developing that sort of relationship with your clients, you must be sure to communicate clearly at all times and always be sincere and transparent.

Be good to your people

Because the success of social media depends on relationships succeeding, you need all of the advocates who you can get a hold of. People who are willing to share your information are very powerful people for your business. You should do everything possible to make sure that they continue to be advocates.

Behave humanly

You should always treat other people the way that you would like to be treated. Along with that, you should always recognize and acknowledge the value that other people with whom you interact professionally have for you. There are so many different ways in which you can deepen your relationship with other people. For example, if you have attended an event with one of the people with whom you share a professional connection, it is a good idea to follow up with that person after the event. You shouldn’t wait for the other person to initiate a meeting. You already have common ground and all you need to do is expand upon it. You have a wealth of connections. You just need to tap it and start connecting.


Relationships are at the heart of social media and why it works. The more solid relationships you are able to build and the more loyal clients you acquire, the better it will be for your business. When it comes to someone needing what you are offering, you want to be in the forefront of their mind. You want to position yourself as a subject matter expert and the way to do that is by developing as many top-quality relationships as possible. You want the relationships that you have to be substantial. Just because they are established online doesn’t mean that they aren’t significant. It is important to give the proper attention to your relationships and devote as much time as you need to make them stronger and stronger.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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