It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply.
Most business owners understand the importance of content and how that content is marketed and optimized makes all of the difference in the universe when it comes to the success of the business. Having a content marketer involved in the process of building a new website or redesigning a website that already exists is good business practice and will probably save you a lot of headaches down the road.
Without content, you can’t be optimized
Before any of the work actually begins, you should discuss the structure of your website and how scalable it is. If done correctly, your content will positively affect your SEO results. Your content strategy will make a giant impact on your eventual success. Of course, the first place to start is with the content itself. You need to ensure that your content is well written, clear, concise and relevant. For example, links are very important to your website traffic but those links need to lead back to top-quality content which your visitors can embrace and from which they can glean value. If your content strategy is all that it should be, that means that your content is relevant, which, in turn, means that people will be able to find you easily. It is an excellent idea to use an editorial calendar and have a precise idea of how you want to use keywords. If you plan ahead, your growth will be under control and will proceed in an effective manner.
Strategize your use of content
Your content strategy should be able to successfully take discussions that occur as a result of your content and turn them into more. It is critical that you know what you want to ask of your visitors (call-to-action). You should make it as simple as possible for them to interact with you and you need to offer a worthwhile incentive for them. If you expect them to opt in, it has to be worth it for them. Of course, your ultimate goal is to get your visitors, with whom you interact, to be converted to clients eventually. You need to convey clearly when you are asking them to do something that you have the ability to solve their problems. It must be about them. It can’t be about you. A content marketer serves many purposes but in this context, he or she can make sure that your call-to-action buttons are working properly so that you achieve the results that you hope to achieve.
Be creative with your content ideas
It is important of you to continually try to offer more and more compelling content and to continue to broaden the horizons of your offerings. No doubt, you will come up with wonderful content ideas to share with your visitors. Although it isn’t always easy to come up with ideas for your new or redesigned website, the ideas will come to you at some point. Inspiration can come from all kinds of places and all kinds of people. It is important for you to keep an open mind and for you to carry a pad and pen with you because you don’t know when an amazing idea is going to come to you. This is another very good area for the content marketer to get involved. There is a wealth of material that you can use from that perspective. You can post blogs, interviews, white papers, tips and tricks, videos and photographs.
Content marketers (or your doing the content marketing yourself) are extremely valuable to your content. The advice that you are going to receive from that area of your niche will be invaluable to you. Your content will be compelling and will entice your visitors not only continue reading what you are posting but also to become loyal to you and your business and to eventually become your clients. Having a top SEO presence and compelling content are critical to the success of your business. You need to make sure that your website and web presence are substantial from the minute you release them on the Internet.
We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).